Create your gym’s identity for 2023 and start the year strong with an increase in revenue and memberships through Hollman renovations.
In the past 2 years, the pandemic has caused people to re-prioritized their health and wellness. As the world continues to go back to normalcy, gyms have continued to flourish with an increase in retention and new memberships. Gym owners must now compete for memberships through competitive pricing, exceptional equipment options and an atmosphere that attracts to users.
BRANDING YOUR GYM
AESTHETIC:
When designing your space, color and décor must be intentional to help build an ambiance for users. Color choices can define a space’s energy – from formal and casual to, sophisticated and urban. Art and design help the mind concentrate; consider adding pieces to your space or custom vinyl art to elevate the room and create an eye-catching space.
For Modern designs: Use natural colors, wood, and other elements found in outside. Natural lights, open spaces, and plants can elevate the design, creating a more natural appeal for members that love the outdoors.
For Contemporary designs: Use monochromatic colors such as grey and bold color statements such as branding pieces, art, or even lockers. Contemporary design can have an urban feel with textured materials or metal included in the design, color is used as an intentional contrast.
INCREASE SECURITY:
Security is not a new topic for gym owners; it’s a concern that impacts all employees and members. No matter what type of facility you have, security should be a top priority when it comes to the gym’s design. Give your members and employees the peace of mind that comes with trusted security.
Hollman carries some of the world’s leading lock products, guaranteed to protect in any environment. From manual locks to smart lock integration, we have solutions that accommodate all settings and user activity
ADD AMENITIES:
It’s all about amenities. When it comes down to it, many gyms are similar in the equipment carried, the members they attract, and the type of environment. What really sets two gyms apart is the amenities provided for members; having extra add-ons will increase member retention, provide convenience for users, and give a reason for members to choose your locations over others. To learn more about Hollman’s amenities, read our blog here.
LAYOUT/SPACE:
From open layouts to foyers, a gym’s design ultimately affects how each member uses the space. Whether you carry classes or are an open-space gym, it is important to provide members with enough space to comfortably work out.
Locker room layouts are equally as important. Security and privacy are a primary focus when it comes to the design of the space; it is also important to note the flow of the space matters as well. The layout of the lockers, showers, and additional amenities should be laid out for convenience and well directed.
For renovations, Hollman can assist with design layout to create the ideal set up as well as work with your current conditions to retrofit your locker room.
ENVIRONMENTAL INITIATIVES:
Many of Hollman’s products help you gain LEED points. With the U.S. Green Building Council, LEED points are earned by taking steps to become more environmentally friendly. Being a sustainable building can help your business have higher value and lower operational costs. Outside of the benefits for your building, members are attracted towards companies that have green initiatives and are conscious of the environment.
Hollman actively works on maintaining and improving our green initiatives; we are proud to state that 10-20% of our materials are locally sourced and made of recycled materials. 80% of Hollman’s projects qualify for LEED points based on recycled content and low-emissions materials. You can learn more about Hollman’s sustainability here.
What your gym features can set you apart from the competition; ensure your gym is relevant and up to date on the latest trends and demands. Whether designing a new space or looking for ways to improve your gym. With Hollman, upgrade your gym with our storage and amenities solutions.
