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Blog from Hollman Lockers

Fitness

Your Locker Room Can Be A Game Changer

In today’s competitive fitness industry, every square foot of your facility matters. While most attention goes to treadmills, weight-lifting areas, and training staff, there’s one space that holds untapped power: the locker room.

Set the Tone Before the First Rep

Before the workout even begins, your environment shapes a member’s mindset. The locker room is often the first and last impression your members have—more than a place to change, it’s where they pause, reset, and decide whether your brand delivers on its promise.

Beyond Utility—It’s a Brand Experience

Think of your locker room as an extension of your gym floor. It should reflect the same energy, aesthetic, and care as your main workout space. Whether you run a high-end boutique studio or a nationwide franchise, the locker room is where your brand has a chance to speak in subtle yet powerful ways.

  • Luxury touches like integrated lighting or tech-enabled lockers elevate the experience.
  • Clean, well-organized spaces signal professionalism and create a sense of trust & security.
  • Thoughtful layouts and locker variety—including tall units for hanging work clothes or gym bags—ensure every member has space that suits their needs.

These design elements aren’t just “nice to have”—they’re strategic advantages.

Impress. Retain. Grow.

Member retention doesn’t hinge on equipment alone—it’s about creating an experience worth repeating. A thoughtfully designed locker room:

  • Encourages longer stays and return visits
  • Enhances perceived value of your membership
  • Fosters word-of-mouth referrals and positive reviews
  • Supports diverse users, from early risers to lunchtime lifters and weekend yogis

In short, it helps turn a one-time guest into a loyal member.

A Smart Investment with Big Returns

With fitness spaces becoming more specialized and design-forward, the locker room is no longer a background player—it’s a key part of your member journey. Upgrading your locker room isn’t just a renovation—it’s a reinvestment in your brand.

Ready to Elevate Your Locker Room?

If you’re reimagining your space or building from scratch, don’t let the locker room be an afterthought. Make it a game changer.

At Hollman, we partner with fitness facilities of all sizes to design custom locker solutions that blend form, function, and member-focused design. Because when your space speaks for itself—your members listen.

Learn more about Hollman’s Fitness Solutions

Visit our website at Hollman.com

Discover Hollman Lockers

EXPLORE ESSENTIALS COLLECTION

The essentials collection consists of Hollman’s most popular configurations, models, and materials curated together to cut lead times, guaranteeing your lockers delivered between 4-6 weeks upon order approval.

    Hollman Workspace Lockers

    EXPLORE WORKSPACES

    When a workspace needs to put in overtime, Hollman leverages 40+ years of manufacturing expertise to transform traditional spaces into innovative environments with lockers that add agility.

      DISCOVER SMART LOCKERS

      With Hollman’s Smart Lockers each locker can be configured to the needs of every working zone in your building with a variety of configurations, materials, and the security solution that allows you to assign temporary or mixed-used.

        Project Insight: Equinox

        Equinox has long been synonymous with luxury in the fitness industry, offering more than just state-of-the-art equipment and elite classes. A significant, yet often understated, component of this luxury experience is the locker room. Far from being mere changing areas, Equinox locker rooms are meticulously designed sanctuaries that enhance the overall member journey.​

        A Design Philosophy Rooted in Wellness

        Equinox’s commitment to holistic wellness is evident in the design of its locker rooms. These spaces are crafted to provide a seamless transition from the intensity of a workout to a state of relaxation and rejuvenation. The use of high-quality materials, ambient lighting, and thoughtful layouts contribute to an environment that feels more like a spa than a traditional gym locker room.​

        This design approach extends beyond aesthetics; it’s about creating a space that supports mental and physical recovery. By offering a tranquil environment, Equinox ensures that members can unwind and recharge, reinforcing the brand’s dedication to comprehensive wellness.​ (Architectural Digest)

        Thoughtful Locker Design for Every Member’s Needs

        Equinox’s locker rooms aren’t just beautiful spaces — they’re also equipped with lockers that are designed for real life. Members will find a variety of locker models to suit their routines. Whether dropping by with just a purse or need space to hang a suit and work bag for after an intense morning session, there’s a locker to match your needs. The range of sizes ensures that every visit — whether quick or extended — is seamlessly supported.

        Each locker is fitted with a Keyless1™ lock system, offering a sleek, modern user experience. These keyless locks are intuitive and easy to operate, allowing members to create their own code each time they use a locker — no physical key or fob required. And for those occasional moments when a code is forgotten, Equinox staff have access to master key functionality, allowing them to quickly assist and reset the locker without inconvenience. It’s a balance of high-end design and practical utility — a perfect reflection of the Equinox experience.

        Enhancing Member Satisfaction and Retention

        The locker room experience plays a pivotal role in member satisfaction. Equinox understands that the moments before and after a workout are crucial touchpoints in the member journey. By providing clean, comfortable, and well-appointed locker rooms, the brand adds value to the membership experience. (SELF+1Architectural Digest+1)

        Members often cite the quality of locker room facilities as a factor in their continued loyalty to Equinox. The attention to detail—from the availability of fresh towels to the maintenance of pristine showers—contributes to a sense of being cared for, which in turn fosters long-term commitment to the brand.​

        Reinforcing Brand Perception

        Equinox’s locker rooms are more than functional spaces; they are a physical manifestation of the brand’s identity. The luxurious design and amenities reflect Equinox’s positioning as a premium lifestyle brand. By delivering an exceptional locker room experience, Equinox differentiates itself in a crowded market, appealing to consumers who value exclusivity and attention to detail.​

        This strategic focus on the locker room experience underscores Equinox’s understanding that every aspect of the gym contributes to the overall perception of the brand. It’s not just about the workout; it’s about the entire journey, from arrival to departure.​

        Learn more about Hollman’s Fitness Solutions

        Visit our website at Hollman.com

        Sources: Architectural Digest, SELF+1Architectural Digest+1

        Discover Hollman Lockers

        EXPLORE ESSENTIALS COLLECTION

        The essentials collection consists of Hollman’s most popular configurations, models, and materials curated together to cut lead times, guaranteeing your lockers delivered between 4-6 weeks upon order approval.

          Hollman Workspace Lockers

          EXPLORE WORKSPACES

          When a workspace needs to put in overtime, Hollman leverages 40+ years of manufacturing expertise to transform traditional spaces into innovative environments with lockers that add agility.

            DISCOVER SMART LOCKERS

            With Hollman’s Smart Lockers each locker can be configured to the needs of every working zone in your building with a variety of configurations, materials, and the security solution that allows you to assign temporary or mixed-used.

              Metal Prices Are Up — Here’s Your Better Option: Metal vs. Laminate vs. Phenolic

              As global tariffs drive up the price of raw materials, many organizations are rethinking their locker material choices. Historically, metal has been the go-to option for locker rooms, athletic facilities, and commercial spaces—but with rising costs and long-term maintenance concerns, is it still the best investment?

              That’s why we’re breaking down your options with a clear comparison of Metal, Laminate, and Phenolic lockers—so you can make a smarter, more sustainable choice for your next project.

              Durability: Who Stands Stronger?

              • Metal: Prone to scratching, denting, and rust, metal lockers often don’t hold up well under heavy use or in moisture-rich environments.
              • Laminate: A much more resilient choice, laminate is resistant to scratches, dents, and rust—perfect for high-traffic areas.
              • Phenolic: The top performer in durability. Highly resistant to water, UV rays, and scratches, plus it’s anti-microbial, making it ideal for wellness, healthcare, and high-humidity environments.

              Winner: Phenolic (for superior durability in tough environments)
              Best Value: Laminate (great durability with cost-conscious appeal)

              Customization: Match Your Brand

              • Metal: Offers limited customization, often restricted to basic colors and finishes.
              • Laminate: Highly customizable with a vast selection of finishes, colors, and textures to suit any aesthetic or brand identity.
              • Phenolic: Equally highly customizable, with refined finishes and design versatility.

              Winner: Laminate & Phenolic (both allow you to elevate your space with design-driven options)

              Maintenance: Simplify Your Routine

              • Metal: Requires frequent maintenance, especially if exposed to wear or humidity.
              • Laminate: Low-maintenance and easy to clean—just wipe down to remove spills or smudges. Plus, individual doors or panels are easy to replace if needed.
              • Phenolic: The ultimate in low maintenance. Easiest to clean and care for, with minimal upkeep required over time.

              Winner: Phenolic (effortless maintenance = peace of mind)

              Cost: Long-Term Value Matters

              • Metal: While the initial price may be lower, costs add up quickly with repairs, replacements, and upkeep.
              • Laminate: A cost-effective choice that balances affordability and durability—especially smart for long-term use.
              • Phenolic: Comes at a higher initial investment, but pays off in durability and long-term savings.

              Best Budget Balance: Laminate
              Premium Investment: Phenolic

              Environmental Impact: Choose Sustainability

              • Metal: Least eco-friendly, with a higher environmental footprint in production and disposal.
              • Laminate: Made from pre-consumer recycled content, laminate lockers are a sustainable option without sacrificing performance.
              • Phenolic: Also eco-friendly, crafted with recycled materials to support greener building initiatives.

              Winner: Laminate & Phenolic (ideal for environmentally conscious projects)

              The Smarter Choice Starts Here

              With material prices on the rise and expectations for durability, design, and sustainability higher than ever, it’s time to explore locker solutions that work smarter, harder, and longer.

              Laminate and phenolic lockers offer the modern features today’s facilities demand—from lower maintenance and greater customization to a smaller environmental footprint and better long-term value.

              Whether you’re outfitting a training facility, employee break room, gym, or spa, Hollman’s laminate and phenolic solutions provide a future-ready alternative that elevates the user experience—and protects your investment.

              Ready to upgrade? Contact our team today

              Visit our website at Hollman.com

              Discover Hollman Lockers

              EXPLORE ESSENTIALS COLLECTION

              The essentials collection consists of Hollman’s most popular configurations, models, and materials curated together to cut lead times, guaranteeing your lockers delivered between 4-6 weeks upon order approval.

                Hollman Workspace Lockers

                EXPLORE WORKSPACES

                When a workspace needs to put in overtime, Hollman leverages 40+ years of manufacturing expertise to transform traditional spaces into innovative environments with lockers that add agility.

                  DISCOVER SMART LOCKERS

                  With Hollman’s Smart Lockers each locker can be configured to the needs of every working zone in your building with a variety of configurations, materials, and the security solution that allows you to assign temporary or mixed-used.

                    Meet Hollman Lockers at HFA 2025

                    Health & Fitness Association | Las Vegas, Nevada

                    Join Hollman at HFA 2025! Schedule a meeting or drop by Booth #3047

                    The HFA 2025 Show (formerly IHRSA) serves a community of health and fitness professionals from around the world. The event offers the opportunity to gain insights and inspiration from industry leaders, forge valuable connections, and acquire the tools and resources needed to take your business or career to the next level. As the premier trade show for the fitness industry, this event brings together hundreds of exhibitors under one roof, showcasing the future of health and fitness.

                    The fitness industry has experienced significant growth in recent years, driven by innovation and evolving consumer demands. Staying ahead of emerging fitness trends and creating a holistic gym experience is essential to meeting the evolving expectations of today’s fitness customers. Visit us at booth #3047 to discover durable solutions tailored to the unique needs of your space, blending functionality and aesthetics to elevate your gym atmosphere.

                    Visit our website at Hollman.com

                    Discover Hollman Lockers

                    EXPLORE ESSENTIALS COLLECTION

                    The essentials collection consists of Hollman’s most popular configurations, models, and materials curated together to cut lead times, guaranteeing your lockers delivered between 4-6 weeks upon order approval.

                      Hollman Workspace Lockers

                      EXPLORE WORKSPACES

                      When a workspace needs to put in overtime, Hollman leverages 40+ years of manufacturing expertise to transform traditional spaces into innovative environments with lockers that add agility.

                        DISCOVER SMART LOCKERS

                        With Hollman’s Smart Lockers each locker can be configured to the needs of every working zone in your building with a variety of configurations, materials, and the security solution that allows you to assign temporary or mixed-used.

                          Installation and Beyond: Support After your Locker Project

                          Find out how you can keep your lockers pristine long after installation, learn more about Hollman’s customer service initiatives.

                          Hollman has both an after-market and warranty department in place to maintain our products to ensure they’re long-lasting and durable. It’s important to understand what guidelines are in place and what your locker qualifies for based on product type, timeline, and payments. 

                          For us, supporting our customers doesn’t end when the lockers are installed. Our customer service support team provides ongoing maintenance and support post-installation with prompt communication, easy automated parts reordering, and retrofit requests.

                          AFTER MARKET

                          Like any big purchase, it’s important to maintain your lockers to prolong the lifespan and quality of the product. 

                          Hollman’s Aftermarket services allow you to replace parts, accessories and additional hardware to maintain your lockers.  Our Part’s Store allows you to quickly access and order parts on our website or contact our Aftermarket department to learn more about your order. 

                          WARRANTY

                          At Hollman, we promise to manufacture our products to high standards and guarantee quality products. We provide a warranty for products that fail to function as intended or are defective. Our warranty varies depending on project type and material, if you are unsure of your warranty contact us or your sales member to find out more. 

                          It is important for our customers to read and understand the terms of our warranty prior to making a purchase. Below is our most recent guidelines when it comes to warranty, for additional questions please contact us. 

                          CARE FOR YOUR LOCKERS

                          Taking care of your lockers can be easy with the right products. Read our article covering cleaning maintenance, hardware care, and more!

                          Whether you’re new to Hollman or a repeat customer, we want to ensure you’re aware of your post-purchase support and how Hollman can assist with upkeep. Contact us or reach out to your sales representative to discuss your benefits.

                          Discover Hollman Lockers

                          SMART MATERIALS

                          To enhance health and safety measures, we offer the perfect smart anti-microbial material; Nanolam for your locker.  Check out our smart material technology to learn more.

                            EXPLORE FITNESS

                            Hollman has outfitted locker rooms for traditional weightlifting gyms, spin gyms, climbing gyms, pilates and yoga studios, and even trampoline parks. We make the process of design and ordering easy, guaranteeing that everything arrives on time and within budget.

                              EXPLORE OUR GALLERY

                              Take a look at our portfolio to get inspired for your next project.

                                Choosing the Right Material for Your Locker Order

                                Learn more about Hollman’s locker material selections and find the most suitable choice to elevate your company’s storage selections.

                                Designing the perfect locker can feel a bit overwhelming, you may not know what the best storage solution is for your company. Luckily, Hollman is simplifying the process by breaking down our locker material selections.

                                MATERIAL BREAKDOWN

                                LAMINATE + TEXTURED LAMINATE LOCKERS

                                Laminate is a popular material choice that is affordable, durable, and comes in a wide variety of color selections. Both TFL and HPL laminate are fused together with heat and pressure to create a durable surface. Hollman provides smooth laminate finishes that create a clean modern look, while our realistic wood textures offer the natural elegance of wood with the benefits of laminate.

                                Laminate lockers are for you if:
                                • You need a material that can handle a high-volume of users
                                • Looking for a money-conscious option
                                • You’re interested in bold colors or a standout selection

                                NANOLAM LOCKERS

                                Nanolam is soft to the touch but hard on debris and abrasions. The velvety smooth surface is strong, resisting mold and bacteria growth with a reduction of staph bacteria incidences by 99.79%. 

                                Nanolam lockers are for you if:

                                • You want a luxurious look that doesn’t show smudges, fingerprints, or streaks
                                • Your space is a high-traffic environment, the material is chosen it to reduce the risk of bacteria in the locker room

                                PHENOLIC LOCKERS

                                Phenolic is a unique material that is built to withstand wet environments, heavy use, and tough conditions. The material comes in both smooth and textured finishes, allowing Phenolic to be a great option for any type of environment. Read more on the benefits of Phenolic here.

                                Phenolic lockers are for you if:

                                • You work in a place that has high moisture or is a wet environment
                                • Want a product that is durable against impact and scratches. Teams like the Las Vegas Raiders chose it to reduce the risk of damage and the spread of bacteria caused by humidity in the locker room
                                • Needing a product that can withstand outdoor conditions and weather.

                                GLASS LOCKERS

                                Glass is a reliable material that is tempered through thermal processing which makes the glass safe to use and more durable due to compression. Hollman carries both back-painted and translucent options in a range of colors that go with any aesthetic. Read more on our glass collection with AZURE Magazine’s article.

                                Glass lockers are for you if:

                                • You’re looking to add a modern or elegant touch to your space. Glass can provide a light and airy feel to a room with its reflective and sleek design
                                • You want a material that is easy to clean — the non-porous material makes it easy to clean and maintain
                                • You want a timeless design that works with changing design trends

                                WOOD VENEER LOCKERS

                                Wood Veneer provides the traditional feel of solid wood without the fragility and weight of it. Veneer is created through compressed thin sheets of the core of a tree compared to solid wood that is taken from chunks. Solid doors expand and contract with changes in temperature and humidity. With veneer, this issue is close to obsolete. Veneer doors do not warp, fade, expand, or contract. Read more about Wood Veneer here.

                                Wood Veneer lockers are for you if:

                                • You’re looking to make a space that feels luxurious with rich tones
                                • You want a sustainable product. Hollman can produce 20 panels of veneer with 1 log v.s. one panel of solid wood with only 3% VOCs

                                With the help of Hollman, designing and receiving your lockers can be easy. Contact us today to learn more about our locker materials or start your locker renovation.

                                Discover Hollman Lockers

                                SMART MATERIALS

                                To enhance health and safety measures, we offer smart anti-microbial materials like Nanolam for your locker.  Check out our smart materials to learn more.

                                  EXPLORE FITNESS

                                  Hollman understands that fitness centers are more than a workout space, and thanks to health trends, customers demand for for their membership dollar. We’ve designed a wide range of gym’s locker rooms, creating inviting spaces for all members pre and post workot.

                                    EXPLORE OUR GALLERY

                                    Take a look at our portfolio to get inspired for your next project.