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Your Locker Room Can Be A Game Changer

In today’s competitive fitness industry, every square foot of your facility matters. While most attention goes to treadmills, weight-lifting areas, and training staff, there’s one space that holds untapped power: the locker room.

Set the Tone Before the First Rep

Before the workout even begins, your environment shapes a member’s mindset. The locker room is often the first and last impression your members have—more than a place to change, it’s where they pause, reset, and decide whether your brand delivers on its promise.

Beyond Utility—It’s a Brand Experience

Think of your locker room as an extension of your gym floor. It should reflect the same energy, aesthetic, and care as your main workout space. Whether you run a high-end boutique studio or a nationwide franchise, the locker room is where your brand has a chance to speak in subtle yet powerful ways.

  • Luxury touches like integrated lighting or tech-enabled lockers elevate the experience.
  • Clean, well-organized spaces signal professionalism and create a sense of trust & security.
  • Thoughtful layouts and locker variety—including tall units for hanging work clothes or gym bags—ensure every member has space that suits their needs.

These design elements aren’t just “nice to have”—they’re strategic advantages.

Impress. Retain. Grow.

Member retention doesn’t hinge on equipment alone—it’s about creating an experience worth repeating. A thoughtfully designed locker room:

  • Encourages longer stays and return visits
  • Enhances perceived value of your membership
  • Fosters word-of-mouth referrals and positive reviews
  • Supports diverse users, from early risers to lunchtime lifters and weekend yogis

In short, it helps turn a one-time guest into a loyal member.

A Smart Investment with Big Returns

With fitness spaces becoming more specialized and design-forward, the locker room is no longer a background player—it’s a key part of your member journey. Upgrading your locker room isn’t just a renovation—it’s a reinvestment in your brand.

Ready to Elevate Your Locker Room?

If you’re reimagining your space or building from scratch, don’t let the locker room be an afterthought. Make it a game changer.

At Hollman, we partner with fitness facilities of all sizes to design custom locker solutions that blend form, function, and member-focused design. Because when your space speaks for itself—your members listen.

Learn more about Hollman’s Fitness Solutions

Visit our website at Hollman.com

Discover Hollman Lockers

EXPLORE ESSENTIALS COLLECTION

The essentials collection consists of Hollman’s most popular configurations, models, and materials curated together to cut lead times, guaranteeing your lockers delivered between 4-6 weeks upon order approval.

    Hollman Workspace Lockers

    EXPLORE WORKSPACES

    When a workspace needs to put in overtime, Hollman leverages 40+ years of manufacturing expertise to transform traditional spaces into innovative environments with lockers that add agility.

      DISCOVER SMART LOCKERS

      With Hollman’s Smart Lockers each locker can be configured to the needs of every working zone in your building with a variety of configurations, materials, and the security solution that allows you to assign temporary or mixed-used.

        Project Insight: Equinox

        Equinox has long been synonymous with luxury in the fitness industry, offering more than just state-of-the-art equipment and elite classes. A significant, yet often understated, component of this luxury experience is the locker room. Far from being mere changing areas, Equinox locker rooms are meticulously designed sanctuaries that enhance the overall member journey.​

        A Design Philosophy Rooted in Wellness

        Equinox’s commitment to holistic wellness is evident in the design of its locker rooms. These spaces are crafted to provide a seamless transition from the intensity of a workout to a state of relaxation and rejuvenation. The use of high-quality materials, ambient lighting, and thoughtful layouts contribute to an environment that feels more like a spa than a traditional gym locker room.​

        This design approach extends beyond aesthetics; it’s about creating a space that supports mental and physical recovery. By offering a tranquil environment, Equinox ensures that members can unwind and recharge, reinforcing the brand’s dedication to comprehensive wellness.​ (Architectural Digest)

        Thoughtful Locker Design for Every Member’s Needs

        Equinox’s locker rooms aren’t just beautiful spaces — they’re also equipped with lockers that are designed for real life. Members will find a variety of locker models to suit their routines. Whether dropping by with just a purse or need space to hang a suit and work bag for after an intense morning session, there’s a locker to match your needs. The range of sizes ensures that every visit — whether quick or extended — is seamlessly supported.

        Each locker is fitted with a Keyless1™ lock system, offering a sleek, modern user experience. These keyless locks are intuitive and easy to operate, allowing members to create their own code each time they use a locker — no physical key or fob required. And for those occasional moments when a code is forgotten, Equinox staff have access to master key functionality, allowing them to quickly assist and reset the locker without inconvenience. It’s a balance of high-end design and practical utility — a perfect reflection of the Equinox experience.

        Enhancing Member Satisfaction and Retention

        The locker room experience plays a pivotal role in member satisfaction. Equinox understands that the moments before and after a workout are crucial touchpoints in the member journey. By providing clean, comfortable, and well-appointed locker rooms, the brand adds value to the membership experience. (SELF+1Architectural Digest+1)

        Members often cite the quality of locker room facilities as a factor in their continued loyalty to Equinox. The attention to detail—from the availability of fresh towels to the maintenance of pristine showers—contributes to a sense of being cared for, which in turn fosters long-term commitment to the brand.​

        Reinforcing Brand Perception

        Equinox’s locker rooms are more than functional spaces; they are a physical manifestation of the brand’s identity. The luxurious design and amenities reflect Equinox’s positioning as a premium lifestyle brand. By delivering an exceptional locker room experience, Equinox differentiates itself in a crowded market, appealing to consumers who value exclusivity and attention to detail.​

        This strategic focus on the locker room experience underscores Equinox’s understanding that every aspect of the gym contributes to the overall perception of the brand. It’s not just about the workout; it’s about the entire journey, from arrival to departure.​

        Learn more about Hollman’s Fitness Solutions

        Visit our website at Hollman.com

        Sources: Architectural Digest, SELF+1Architectural Digest+1

        Discover Hollman Lockers

        EXPLORE ESSENTIALS COLLECTION

        The essentials collection consists of Hollman’s most popular configurations, models, and materials curated together to cut lead times, guaranteeing your lockers delivered between 4-6 weeks upon order approval.

          Hollman Workspace Lockers

          EXPLORE WORKSPACES

          When a workspace needs to put in overtime, Hollman leverages 40+ years of manufacturing expertise to transform traditional spaces into innovative environments with lockers that add agility.

            DISCOVER SMART LOCKERS

            With Hollman’s Smart Lockers each locker can be configured to the needs of every working zone in your building with a variety of configurations, materials, and the security solution that allows you to assign temporary or mixed-used.

              Metal Prices Are Up — Here’s Your Better Option: Metal vs. Laminate vs. Phenolic

              As global tariffs drive up the price of raw materials, many organizations are rethinking their locker material choices. Historically, metal has been the go-to option for locker rooms, athletic facilities, and commercial spaces—but with rising costs and long-term maintenance concerns, is it still the best investment?

              That’s why we’re breaking down your options with a clear comparison of Metal, Laminate, and Phenolic lockers—so you can make a smarter, more sustainable choice for your next project.

              Durability: Who Stands Stronger?

              • Metal: Prone to scratching, denting, and rust, metal lockers often don’t hold up well under heavy use or in moisture-rich environments.
              • Laminate: A much more resilient choice, laminate is resistant to scratches, dents, and rust—perfect for high-traffic areas.
              • Phenolic: The top performer in durability. Highly resistant to water, UV rays, and scratches, plus it’s anti-microbial, making it ideal for wellness, healthcare, and high-humidity environments.

              Winner: Phenolic (for superior durability in tough environments)
              Best Value: Laminate (great durability with cost-conscious appeal)

              Customization: Match Your Brand

              • Metal: Offers limited customization, often restricted to basic colors and finishes.
              • Laminate: Highly customizable with a vast selection of finishes, colors, and textures to suit any aesthetic or brand identity.
              • Phenolic: Equally highly customizable, with refined finishes and design versatility.

              Winner: Laminate & Phenolic (both allow you to elevate your space with design-driven options)

              Maintenance: Simplify Your Routine

              • Metal: Requires frequent maintenance, especially if exposed to wear or humidity.
              • Laminate: Low-maintenance and easy to clean—just wipe down to remove spills or smudges. Plus, individual doors or panels are easy to replace if needed.
              • Phenolic: The ultimate in low maintenance. Easiest to clean and care for, with minimal upkeep required over time.

              Winner: Phenolic (effortless maintenance = peace of mind)

              Cost: Long-Term Value Matters

              • Metal: While the initial price may be lower, costs add up quickly with repairs, replacements, and upkeep.
              • Laminate: A cost-effective choice that balances affordability and durability—especially smart for long-term use.
              • Phenolic: Comes at a higher initial investment, but pays off in durability and long-term savings.

              Best Budget Balance: Laminate
              Premium Investment: Phenolic

              Environmental Impact: Choose Sustainability

              • Metal: Least eco-friendly, with a higher environmental footprint in production and disposal.
              • Laminate: Made from pre-consumer recycled content, laminate lockers are a sustainable option without sacrificing performance.
              • Phenolic: Also eco-friendly, crafted with recycled materials to support greener building initiatives.

              Winner: Laminate & Phenolic (ideal for environmentally conscious projects)

              The Smarter Choice Starts Here

              With material prices on the rise and expectations for durability, design, and sustainability higher than ever, it’s time to explore locker solutions that work smarter, harder, and longer.

              Laminate and phenolic lockers offer the modern features today’s facilities demand—from lower maintenance and greater customization to a smaller environmental footprint and better long-term value.

              Whether you’re outfitting a training facility, employee break room, gym, or spa, Hollman’s laminate and phenolic solutions provide a future-ready alternative that elevates the user experience—and protects your investment.

              Ready to upgrade? Contact our team today

              Visit our website at Hollman.com

              Discover Hollman Lockers

              EXPLORE ESSENTIALS COLLECTION

              The essentials collection consists of Hollman’s most popular configurations, models, and materials curated together to cut lead times, guaranteeing your lockers delivered between 4-6 weeks upon order approval.

                Hollman Workspace Lockers

                EXPLORE WORKSPACES

                When a workspace needs to put in overtime, Hollman leverages 40+ years of manufacturing expertise to transform traditional spaces into innovative environments with lockers that add agility.

                  DISCOVER SMART LOCKERS

                  With Hollman’s Smart Lockers each locker can be configured to the needs of every working zone in your building with a variety of configurations, materials, and the security solution that allows you to assign temporary or mixed-used.

                    Spa Trends of 2022

                    Check out some of the latest trends in the spa industry and how Hollman lockers can help you achieve it.

                    When clients come to a spa, they vision a getaway place to relax and get pampered. While the services offered are crucial for clients, the environment is a significant factor in whether people decide to choose your spa for its service.

                    Creating an environment for your clients will attract new members and will drive retention rates up. Through color and design, décor can be an extension of your brand. With Hollman, design lockers that compliment your space while providing the necessary storage for your member’s personal.

                    TRENDING SPA STYLES

                    BOHO:

                    The look/concept: Browns, burgundy, white, and tan everything. Boho has popularly involved cacti and desert-type vibes, including items like fuzzy white rugs, gold accents shown through lighting and art pieces, and natural wood. The boho-chic style is notorious for having neutral or earth tones with a free-flowing design. 

                    GARDEN:

                    The look/concept: Bringing the outdoors in with nature-inspired designs and decorations. Natural wood, green tones with biophilic design accents. Connecting with nature has been a trend in wellness for years and members will appreciate spas that embrace the great outdoors.

                    MINIMALIST:

                    The look/concept: Clean lines, monochromatic tones, neutrals, and simplicity. The style is truly “minimal” keeping rooms open, with lots of lighting, allowing accent pieces or lockers to be the focus of the room. 

                    Today’s spa are more than retreat spaces, thanks to health trends and customers who demand more for their membership dollar. See how Hollman can help you create a locker room that is functional, attractive, and above the competition.

                    Download our Spa Brochure here. Still have questions? Contact us!

                    Project Insights | Neighborly

                    Neighborly Workspace Lockers Provided by Hollman

                    Neighborly Plano TX

                    Hollman has helped pave the way for hybrid, dynamic workplaces. Our project with Neighborly perfectly illustrates that Hollman is more than just lockers. Neighborly, the global franchisor of home service brands, sought to expand its headquarters by opening a new office in Irving, TX. “We’ve been looking for some time now for the right opportunity to open a new Neighborly hub in the North Texas area that is perfectly suited for the continued growth of our worldwide business,” said Mike Bidwell, president and CEO of Neighborly. 

                    Neighborly’s goals for the office are to expand, with plans to grow from 60 to 200 full-time associates, including existing and entirely new positions, by 2026. With 34,000 square feet to work with, Hollman got busy.

                    By understanding that the workplace has pivoted from traditional to hybrid, Neighborly sought out storage solutions that would provide employees, in and out of the office, with a safe and secure location to store personal items. They needed collaboration spaces, refreshment centers, and elegant ways to keep waste and recycle bins… they needed more than just lockers. And with years of experience customizing projects, Hollman was perfect for the job. We were able to curate a solution tailored to fit all of Neighborly’s needs.

                    The storage solutions were placed throughout the office, beginning at the entrance near the employee lounge. The first solution you see when you walk in is the Double Tier – Model B locker wall built with our smooth finish Laminate in designer white. The use of white helps to create an illusion of space that opens the room. The Model B configuration allows for added storage for employees to hang garments and accessories like a purse, laptop bags, small suitcases, umbrellas, etc.

                    Hollman Workspace Lockers

                    Hollman utilized the Model A lockers to create credenzas for collaboration spaces and refreshment centers. These credenzas were built with Textured Laminate to imitate the look and feel of natural wood. The use of laminate offers a more durable and sustainable approach to that of using solid wood. As seen in the image above, labeled bins were incorporated into the design to allow an elegant space for waste and recycling. The results of this project gave them a space where they feel comfortable housing their number of employees and for future dynamic changes.

                    Hollman Laminate Lockers
                    Hollman Workspace Lockers

                    Project Breakdown
                    LOCATION: Irving, TX
                    MATERIAL: Laminate – Wilsonart Designer White & Park Elm
                    FEATURES: Interior: White Melamine, Designer White & Park Elm Edgebands | Lock: Digilock 5G Axis Keypad w/pull, Brushed Chrome Number Disc

                    Project Details

                    Explore Workspace

                    When a workspace needs to put in overtime, Hollman leverages 40+ years of manufacturing expertise to transform traditional spaces into innovative environments with lockers that add agility.

                      Laminate Lockers

                      Discover Laminate

                      Our laminate lockers expertly blend form and function, so you get superior craftsmanship with trending colors and surfaces that convey quality — and help you stick to your budget.

                        vecos lock

                        Discover Smart Lockers

                        With Hollman’s Smart Lockers each locker can be configured to the needs of every working zone in your building with a variety of configurations, materials, and the security solution that allows you to assign temporary or mixed-used.

                          Hollman Lockers Presents: Insider’s Guide to Chicago

                          Hollman's Insider Guide to Chicago

                          With NeoCon 2022 taking place over the next few days, all eyes are on Chicago. Come on a tour with Hollman as we walk you through our insider’s guide on where to find some of our favorite locker projects.

                          WHERE TO STAY:

                          Hollman Laminate Lockers

                          AMBASSADOR HOTEL CHICAGO

                          Located in the Heart of the Gold Coast this boutique hotel has everything you’ll need and more. Make your way up to the rooftop terrace for an immaculate view of the city skyline.

                          • Laminate lockers in Designer White with a Solid Surface Top in Arctic Granite
                          • 1.5 miles from theMART

                          Explore Resort lockers

                          Hollman Wood Veneer Lockers

                          CANOPY BY HILTON

                          Across the street from Willis Tower stands the Hilton Canopy at the epicenter of Chicago’s financial district. Enjoy being close to a variety of famous attractions such as Millennium Park only .8mi away.

                          Explore Resort lockers

                          WHERE TO RECHARGE:

                          Hollman Laminate Lockers

                          THE SPA AT PALMER HOUSE

                          The Spa at Palmer House is where luxury meets the latest trends in skin and beauty. Located on the 5th floor of Chicago’s historic Palmer House Hotel.

                          Explore Spa lockers

                          WHERE TO SWEAT:

                          Hollman Laminate Lockers

                          RITUAL HOT YOGA

                          Unwind your day with an experience like never before at Ritual Hot Yoga. An all-inclusive yoga studio, led by candlelight, that is sure to make you sweat.

                          Explore Fitness lockers

                          Hollman Fitness Lockers

                          STUDIO THREE

                          Studio Three is the first of its kind boutique fitness mecca that combines 3 fitness disciplines to create a community. Disciplines include Interval, Cycle, and Yoga.

                          • Laminate lockers in Formica Infinity Blond Cedar with Keyless Co.’s Keyless1 locks in matte black.
                          • .6 miles from theMART

                          Explore Fitness lockers

                          Hollman Fitness Lockers

                          ORANGE THEORY FITNESS

                          Get your HIIT workouts in at Orange Theory, located in Chicago’s finest Lincoln Park. Guaranteed a total body workout designed to give you more out of life. Your first session is free!

                          Explore Fitness lockers

                          Discover Hollman Lockers

                          DISCOVER LAMINATE

                          Our laminate lockers expertly blend form and function, so you get superior craftsmanship with trending colors and surfaces that convey quality — and help you stick to your budget.

                            Hollman Wood Veneer Lockers

                            EXPLORE WORKSPACE

                            When a workspace needs to put in overtime, Hollman leverages 40+ years of manufacturing expertise to transform traditional spaces into innovative environments with lockers that add agility.

                              Keyless1 Lock

                              KEYLESS1

                              Hollman’s most popular lock, the Keyless1, provides flexibility for your facility while giving your clients less to carry.