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Your Locker Room Can Be A Game Changer

In today’s competitive fitness industry, every square foot of your facility matters. While most attention goes to treadmills, weight-lifting areas, and training staff, there’s one space that holds untapped power: the locker room.

Set the Tone Before the First Rep

Before the workout even begins, your environment shapes a member’s mindset. The locker room is often the first and last impression your members have—more than a place to change, it’s where they pause, reset, and decide whether your brand delivers on its promise.

Beyond Utility—It’s a Brand Experience

Think of your locker room as an extension of your gym floor. It should reflect the same energy, aesthetic, and care as your main workout space. Whether you run a high-end boutique studio or a nationwide franchise, the locker room is where your brand has a chance to speak in subtle yet powerful ways.

  • Luxury touches like integrated lighting or tech-enabled lockers elevate the experience.
  • Clean, well-organized spaces signal professionalism and create a sense of trust & security.
  • Thoughtful layouts and locker variety—including tall units for hanging work clothes or gym bags—ensure every member has space that suits their needs.

These design elements aren’t just “nice to have”—they’re strategic advantages.

Impress. Retain. Grow.

Member retention doesn’t hinge on equipment alone—it’s about creating an experience worth repeating. A thoughtfully designed locker room:

  • Encourages longer stays and return visits
  • Enhances perceived value of your membership
  • Fosters word-of-mouth referrals and positive reviews
  • Supports diverse users, from early risers to lunchtime lifters and weekend yogis

In short, it helps turn a one-time guest into a loyal member.

A Smart Investment with Big Returns

With fitness spaces becoming more specialized and design-forward, the locker room is no longer a background player—it’s a key part of your member journey. Upgrading your locker room isn’t just a renovation—it’s a reinvestment in your brand.

Ready to Elevate Your Locker Room?

If you’re reimagining your space or building from scratch, don’t let the locker room be an afterthought. Make it a game changer.

At Hollman, we partner with fitness facilities of all sizes to design custom locker solutions that blend form, function, and member-focused design. Because when your space speaks for itself—your members listen.

Learn more about Hollman’s Fitness Solutions

Visit our website at Hollman.com

Discover Hollman Lockers

EXPLORE ESSENTIALS COLLECTION

The essentials collection consists of Hollman’s most popular configurations, models, and materials curated together to cut lead times, guaranteeing your lockers delivered between 4-6 weeks upon order approval.

    Hollman Workspace Lockers

    EXPLORE WORKSPACES

    When a workspace needs to put in overtime, Hollman leverages 40+ years of manufacturing expertise to transform traditional spaces into innovative environments with lockers that add agility.

      DISCOVER SMART LOCKERS

      With Hollman’s Smart Lockers each locker can be configured to the needs of every working zone in your building with a variety of configurations, materials, and the security solution that allows you to assign temporary or mixed-used.

        PR Newswire: Los Angeles Rams and Hollman Lockers Team Up to Refurbish Locker Rooms at Lahainaluna High School

        Los Angeles Rams and Hollman Lockers Team Up to Refurbish Locker Rooms at Lahainaluna High School in Lahaina, HI

        DALLAS, June 18, 2025 /PRNewswire/ — The Los Angeles Rams in collaboration with Hollman Lockers and design firm Forty Nine Degrees have announced an initiative to support the Maui community by building new locker rooms for Lahainaluna High School in Lahaina, Maui.

        During the wildfire that devastated Maui in 2023, over 450 student-athletes and coaches’ homes were destroyed and many lost loved ones – yet the football team rallied together, serving as a beacon of hope and resilience for the community. In recognition of that resilience, the NFL previously honored Lahainaluna’s players and coaches as honorary coin toss captains at Super Bowl LVIII, with quarterback Marcus Mariota narrating a tribute to their strength and unity. The team’s journey was later chronicled in a documentary by NFL Films.

        Building on that spirit of resilience, the Los Angeles Rams have partnered with Hollman Lockers and Forty Nine Degrees to design professional-grade lockers and fully renovate the boys’ and girls’ locker rooms at Lahainaluna High School.

        “As part of our partnership to launch Mauicamp with the Hawai’i Tourism Authority, we’re thrilled to support Lahainaluna High School and its student-athletes who have been such an inspiration to their community,” said Molly Higgins, Rams Executive Vice President of Community Impact and Engagement. “This has been a passion project of our Rams’ partnership and creative teams who have worked alongside our partners in conjunction with coaches, student-athletes, and the broader Lahaina community to bring this vision to life.”

        The redesign will feature custom-built lockers, integrated seating and storage, inspirational graphics, and dedication areas that honor Lahaina’s identity and strength. The design concept for the new locker rooms draws on Lahainaluna’s deep-rooted traditions, featuring phrases like ‘We are one,’ similar to a Rams motto ‘We Then Me’, ‘I Mua Lahainaluna’, and ‘Remember who we are and who we represent.’

        Lahainaluna High School Locker Room Rendering

        “We’re honored to bring the same state-of-the-art lockers that we build for collegiate and professional sports teams to Lahainaluna High School,” said Travis Hollman, CEO of Hollman Lockers. “After everything they’ve been through, these student athletes deserve the best, and we’re proud to donate the lockers to this worthy community.”

        The Rams hosted a community celebration on June 17 following team activities at Mauicamp to unveil the locker room designs and celebrate the collaboration. The locker rooms are expected to be completed at the end of July 2025 in anticipation of the new school year.

        “Our players have faced unimaginable challenges, and this support from the Rams, Hollman Lockers, and Forty Nine degrees will have a meaningful impact on the school and the entire island of Maui,” said Dean Rickard, Co-Head Coach of Lahainaluna High School Football. “The lockers mean more than just a place to gear up – they represent a fresh start and a symbol of the community’s resilience. We are grateful for the support and excited about the journey ahead.”

        “Mahalo to the LA Rams, Hollman Lockers, and Forty Nine Degrees for making this possible,” said Caroline Anderson, Interim President & CEO for the Hawai’i Tourism Authority. “We are excited that Lahainaluna High School’s student-athletes will receive new locker rooms. This highlights the positive impact collaboration can have, with not only revitalizing the school’s facilities but also serving as an inspiration for the students to strive for success.”

        Learn more about the Rams Mauicamp powered by Hawai’i Tourism Authority by visiting: therams.com/fans/maui-camp.

        Read the full article here

        Visit our website at Hollman.com

        Discover Hollman Lockers

        EXPLORE ESSENTIALS COLLECTION

        The essentials collection consists of Hollman’s most popular configurations, models, and materials curated together to cut lead times, guaranteeing your lockers delivered between 4-6 weeks upon order approval.

          Hollman Workspace Lockers

          EXPLORE WORKSPACES

          When a workspace needs to put in overtime, Hollman leverages 40+ years of manufacturing expertise to transform traditional spaces into innovative environments with lockers that add agility.

            DISCOVER SMART LOCKERS

            With Hollman’s Smart Lockers each locker can be configured to the needs of every working zone in your building with a variety of configurations, materials, and the security solution that allows you to assign temporary or mixed-used.

              Island News: Lahainaluna High gets Locker Room Upgrade from Los Angeles Rams

              LAHAINA, Hawaii (Island News) – The Los Angeles Rams opened up its first day of practice for its Mauicamp.

              On Tuesday they kicked things off with the student-athletes taking pictures and getting signed autographs at the Wailea Village Farmers Market. In addition to kickstarting the first day of practice, the athletes received a special announcement by the Rams.

              The Rams, in collaboration with Hollman Lockers and design firm Forty Nine Degrees, plan on building new locker rooms for the Lahainaluna High School.

              “As part of our partnership to launch Mauicamp with the Hawaii Tourism Authority, we’re thrilled to support Lahainaluna High School and its student-athletes who have been such an inspiration to their community,” said Molly Higgins, Rams Executive Vice President of Community Impact and Engagement.

              The redesign will feature custom-built lockers, integrated seating and storage, inspirational graphics, and dedication areas that will honor Lahaina’s identity and strength.


              “We’re honored to bring the same state-of-the-art lockers that we build for collegiate and professional sports teams to Lahainaluna High School. After everything they’ve been through, these student athletes deserve the best, and we’re proud to donate the lockers to this worthy community,” said Travis Hollman, CEO of Hollman Lockers.

              The lockers are expected to be completed at the end of July 2025 in anticipation of the new school year.

              Read the full article here

              Visit our website at Hollman.com

              Discover Hollman Lockers

              EXPLORE ESSENTIALS COLLECTION

              The essentials collection consists of Hollman’s most popular configurations, models, and materials curated together to cut lead times, guaranteeing your lockers delivered between 4-6 weeks upon order approval.

                Hollman Workspace Lockers

                EXPLORE WORKSPACES

                When a workspace needs to put in overtime, Hollman leverages 40+ years of manufacturing expertise to transform traditional spaces into innovative environments with lockers that add agility.

                  DISCOVER SMART LOCKERS

                  With Hollman’s Smart Lockers each locker can be configured to the needs of every working zone in your building with a variety of configurations, materials, and the security solution that allows you to assign temporary or mixed-used.

                    Maui News: Los Angeles Rams and Hollman Lockers team up to refurbish Locker Rooms at Lahainaluna

                    During Mauicamp, the Rams hosted a community event to unveil new locker room designs for Lahainaluna High School – a school that became a pillar of hope following the devastating 2023 wildfires. PC: courtesy LA Rams.

                    The Los Angeles Rams in collaboration with Hollman Lockers and design firm Forty Nine Degrees announced an initiative to support the Maui community by building new locker rooms for Lahainaluna High School.

                    During the wildfire that devastated Maui in 2023, over 450 student-athletes and coaches’ homes were destroyed and many lost loved ones — yet the football team rallied together, serving as a beacon of hope and resilience for the community.

                    “We’re honored to bring the same state-of-the-art lockers that we build for collegiate and professional sports teams to Lahainaluna High School,” said Travis Hollman, CEO of Hollman Lockers. “After everything they’ve been through, these student athletes deserve the best, and we’re proud to donate the lockers to this worthy community.”

                    The Rams will host a community celebration on June 17 at approximately 11:15 a.m. following team activities at Mauicamp to unveil the locker room designs and celebrate the collaboration. The locker rooms are expected to be completed at the end of July 2025 in anticipation of the new school year.

                    “Our players have faced unimaginable challenges, and this support from the Rams, Hollman Lockers, and Forty Nine degrees will have a meaningful impact on the school and the entire island of Maui,” said Dean Rickard, Co-Head Coach of Lahainaluna High School Football. “The lockers mean more than just a place to gear up – they represent a fresh start and a symbol of the community’s resilience. We are grateful for the support and excited about the journey ahead.”

                    Read the full article here

                    Visit our website at Hollman.com

                    Discover Hollman Lockers

                    EXPLORE ESSENTIALS COLLECTION

                    The essentials collection consists of Hollman’s most popular configurations, models, and materials curated together to cut lead times, guaranteeing your lockers delivered between 4-6 weeks upon order approval.

                      Hollman Workspace Lockers

                      EXPLORE WORKSPACES

                      When a workspace needs to put in overtime, Hollman leverages 40+ years of manufacturing expertise to transform traditional spaces into innovative environments with lockers that add agility.

                        DISCOVER SMART LOCKERS

                        With Hollman’s Smart Lockers each locker can be configured to the needs of every working zone in your building with a variety of configurations, materials, and the security solution that allows you to assign temporary or mixed-used.

                          Meet Hollman Lockers at NACDA 2025

                          NACDA 2025 | Orlando, Florida
                          Meet Hollman at Booth #413 – Schedule a Meeting Today

                          We’re headed to Orlando for the NACDA 2025 Convention—the premier event for collegiate athletic administrators. With representatives from every division and conference, NACDA brings together the brightest minds in college athletics to exchange ideas, spark innovation, and shape the future of sports programs across the country.

                          As the industry leader in athletic locker solutions, Hollman is proud to support elite programs nationwide with lockers designed to perform, inspire, and last. Whether you’re upgrading existing facilities or planning new construction, our expertise ensures your locker room reflects your program’s identity, values, and drive for excellence.

                          From state-of-the-art, custom-branded lockers with integrated technology to ventilation systems to decrease odor and durable, easy-to-clean finishes, Hollman delivers tailored solutions that meet the demands of today’s student-athletes. Every locker we build is a fusion of function and design—engineered to enhance the athlete experience and elevate your facility’s impact.

                          Let’s talk at NACDA.
                          Visit us at Booth #413 or schedule a meeting in advance. We’d love to show you how Hollman can help you build a championship-caliber space.

                          Visit our website at Hollman.com

                          Discover Hollman Lockers

                          EXPLORE ESSENTIALS COLLECTION

                          The essentials collection consists of Hollman’s most popular configurations, models, and materials curated together to cut lead times, guaranteeing your lockers delivered between 4-6 weeks upon order approval.

                            Hollman Workspace Lockers

                            EXPLORE WORKSPACES

                            When a workspace needs to put in overtime, Hollman leverages 40+ years of manufacturing expertise to transform traditional spaces into innovative environments with lockers that add agility.

                              DISCOVER SMART LOCKERS

                              With Hollman’s Smart Lockers each locker can be configured to the needs of every working zone in your building with a variety of configurations, materials, and the security solution that allows you to assign temporary or mixed-used.

                                Project Insight: Equinox

                                Equinox has long been synonymous with luxury in the fitness industry, offering more than just state-of-the-art equipment and elite classes. A significant, yet often understated, component of this luxury experience is the locker room. Far from being mere changing areas, Equinox locker rooms are meticulously designed sanctuaries that enhance the overall member journey.​

                                A Design Philosophy Rooted in Wellness

                                Equinox’s commitment to holistic wellness is evident in the design of its locker rooms. These spaces are crafted to provide a seamless transition from the intensity of a workout to a state of relaxation and rejuvenation. The use of high-quality materials, ambient lighting, and thoughtful layouts contribute to an environment that feels more like a spa than a traditional gym locker room.​

                                This design approach extends beyond aesthetics; it’s about creating a space that supports mental and physical recovery. By offering a tranquil environment, Equinox ensures that members can unwind and recharge, reinforcing the brand’s dedication to comprehensive wellness.​ (Architectural Digest)

                                Thoughtful Locker Design for Every Member’s Needs

                                Equinox’s locker rooms aren’t just beautiful spaces — they’re also equipped with lockers that are designed for real life. Members will find a variety of locker models to suit their routines. Whether dropping by with just a purse or need space to hang a suit and work bag for after an intense morning session, there’s a locker to match your needs. The range of sizes ensures that every visit — whether quick or extended — is seamlessly supported.

                                Each locker is fitted with a Keyless1™ lock system, offering a sleek, modern user experience. These keyless locks are intuitive and easy to operate, allowing members to create their own code each time they use a locker — no physical key or fob required. And for those occasional moments when a code is forgotten, Equinox staff have access to master key functionality, allowing them to quickly assist and reset the locker without inconvenience. It’s a balance of high-end design and practical utility — a perfect reflection of the Equinox experience.

                                Enhancing Member Satisfaction and Retention

                                The locker room experience plays a pivotal role in member satisfaction. Equinox understands that the moments before and after a workout are crucial touchpoints in the member journey. By providing clean, comfortable, and well-appointed locker rooms, the brand adds value to the membership experience. (SELF+1Architectural Digest+1)

                                Members often cite the quality of locker room facilities as a factor in their continued loyalty to Equinox. The attention to detail—from the availability of fresh towels to the maintenance of pristine showers—contributes to a sense of being cared for, which in turn fosters long-term commitment to the brand.​

                                Reinforcing Brand Perception

                                Equinox’s locker rooms are more than functional spaces; they are a physical manifestation of the brand’s identity. The luxurious design and amenities reflect Equinox’s positioning as a premium lifestyle brand. By delivering an exceptional locker room experience, Equinox differentiates itself in a crowded market, appealing to consumers who value exclusivity and attention to detail.​

                                This strategic focus on the locker room experience underscores Equinox’s understanding that every aspect of the gym contributes to the overall perception of the brand. It’s not just about the workout; it’s about the entire journey, from arrival to departure.​

                                Learn more about Hollman’s Fitness Solutions

                                Visit our website at Hollman.com

                                Sources: Architectural Digest, SELF+1Architectural Digest+1

                                Discover Hollman Lockers

                                EXPLORE ESSENTIALS COLLECTION

                                The essentials collection consists of Hollman’s most popular configurations, models, and materials curated together to cut lead times, guaranteeing your lockers delivered between 4-6 weeks upon order approval.

                                  Hollman Workspace Lockers

                                  EXPLORE WORKSPACES

                                  When a workspace needs to put in overtime, Hollman leverages 40+ years of manufacturing expertise to transform traditional spaces into innovative environments with lockers that add agility.

                                    DISCOVER SMART LOCKERS

                                    With Hollman’s Smart Lockers each locker can be configured to the needs of every working zone in your building with a variety of configurations, materials, and the security solution that allows you to assign temporary or mixed-used.