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Your Locker Room Can Be A Game Changer

In today’s competitive fitness industry, every square foot of your facility matters. While most attention goes to treadmills, weight-lifting areas, and training staff, there’s one space that holds untapped power: the locker room.

Set the Tone Before the First Rep

Before the workout even begins, your environment shapes a member’s mindset. The locker room is often the first and last impression your members have—more than a place to change, it’s where they pause, reset, and decide whether your brand delivers on its promise.

Beyond Utility—It’s a Brand Experience

Think of your locker room as an extension of your gym floor. It should reflect the same energy, aesthetic, and care as your main workout space. Whether you run a high-end boutique studio or a nationwide franchise, the locker room is where your brand has a chance to speak in subtle yet powerful ways.

  • Luxury touches like integrated lighting or tech-enabled lockers elevate the experience.
  • Clean, well-organized spaces signal professionalism and create a sense of trust & security.
  • Thoughtful layouts and locker variety—including tall units for hanging work clothes or gym bags—ensure every member has space that suits their needs.

These design elements aren’t just “nice to have”—they’re strategic advantages.

Impress. Retain. Grow.

Member retention doesn’t hinge on equipment alone—it’s about creating an experience worth repeating. A thoughtfully designed locker room:

  • Encourages longer stays and return visits
  • Enhances perceived value of your membership
  • Fosters word-of-mouth referrals and positive reviews
  • Supports diverse users, from early risers to lunchtime lifters and weekend yogis

In short, it helps turn a one-time guest into a loyal member.

A Smart Investment with Big Returns

With fitness spaces becoming more specialized and design-forward, the locker room is no longer a background player—it’s a key part of your member journey. Upgrading your locker room isn’t just a renovation—it’s a reinvestment in your brand.

Ready to Elevate Your Locker Room?

If you’re reimagining your space or building from scratch, don’t let the locker room be an afterthought. Make it a game changer.

At Hollman, we partner with fitness facilities of all sizes to design custom locker solutions that blend form, function, and member-focused design. Because when your space speaks for itself—your members listen.

Learn more about Hollman’s Fitness Solutions

Visit our website at Hollman.com

Discover Hollman Lockers

EXPLORE ESSENTIALS COLLECTION

The essentials collection consists of Hollman’s most popular configurations, models, and materials curated together to cut lead times, guaranteeing your lockers delivered between 4-6 weeks upon order approval.

    Hollman Workspace Lockers

    EXPLORE WORKSPACES

    When a workspace needs to put in overtime, Hollman leverages 40+ years of manufacturing expertise to transform traditional spaces into innovative environments with lockers that add agility.

      DISCOVER SMART LOCKERS

      With Hollman’s Smart Lockers each locker can be configured to the needs of every working zone in your building with a variety of configurations, materials, and the security solution that allows you to assign temporary or mixed-used.

        Project Insight: Equinox

        Equinox has long been synonymous with luxury in the fitness industry, offering more than just state-of-the-art equipment and elite classes. A significant, yet often understated, component of this luxury experience is the locker room. Far from being mere changing areas, Equinox locker rooms are meticulously designed sanctuaries that enhance the overall member journey.​

        A Design Philosophy Rooted in Wellness

        Equinox’s commitment to holistic wellness is evident in the design of its locker rooms. These spaces are crafted to provide a seamless transition from the intensity of a workout to a state of relaxation and rejuvenation. The use of high-quality materials, ambient lighting, and thoughtful layouts contribute to an environment that feels more like a spa than a traditional gym locker room.​

        This design approach extends beyond aesthetics; it’s about creating a space that supports mental and physical recovery. By offering a tranquil environment, Equinox ensures that members can unwind and recharge, reinforcing the brand’s dedication to comprehensive wellness.​ (Architectural Digest)

        Thoughtful Locker Design for Every Member’s Needs

        Equinox’s locker rooms aren’t just beautiful spaces — they’re also equipped with lockers that are designed for real life. Members will find a variety of locker models to suit their routines. Whether dropping by with just a purse or need space to hang a suit and work bag for after an intense morning session, there’s a locker to match your needs. The range of sizes ensures that every visit — whether quick or extended — is seamlessly supported.

        Each locker is fitted with a Keyless1™ lock system, offering a sleek, modern user experience. These keyless locks are intuitive and easy to operate, allowing members to create their own code each time they use a locker — no physical key or fob required. And for those occasional moments when a code is forgotten, Equinox staff have access to master key functionality, allowing them to quickly assist and reset the locker without inconvenience. It’s a balance of high-end design and practical utility — a perfect reflection of the Equinox experience.

        Enhancing Member Satisfaction and Retention

        The locker room experience plays a pivotal role in member satisfaction. Equinox understands that the moments before and after a workout are crucial touchpoints in the member journey. By providing clean, comfortable, and well-appointed locker rooms, the brand adds value to the membership experience. (SELF+1Architectural Digest+1)

        Members often cite the quality of locker room facilities as a factor in their continued loyalty to Equinox. The attention to detail—from the availability of fresh towels to the maintenance of pristine showers—contributes to a sense of being cared for, which in turn fosters long-term commitment to the brand.​

        Reinforcing Brand Perception

        Equinox’s locker rooms are more than functional spaces; they are a physical manifestation of the brand’s identity. The luxurious design and amenities reflect Equinox’s positioning as a premium lifestyle brand. By delivering an exceptional locker room experience, Equinox differentiates itself in a crowded market, appealing to consumers who value exclusivity and attention to detail.​

        This strategic focus on the locker room experience underscores Equinox’s understanding that every aspect of the gym contributes to the overall perception of the brand. It’s not just about the workout; it’s about the entire journey, from arrival to departure.​

        Learn more about Hollman’s Fitness Solutions

        Visit our website at Hollman.com

        Sources: Architectural Digest, SELF+1Architectural Digest+1

        Discover Hollman Lockers

        EXPLORE ESSENTIALS COLLECTION

        The essentials collection consists of Hollman’s most popular configurations, models, and materials curated together to cut lead times, guaranteeing your lockers delivered between 4-6 weeks upon order approval.

          Hollman Workspace Lockers

          EXPLORE WORKSPACES

          When a workspace needs to put in overtime, Hollman leverages 40+ years of manufacturing expertise to transform traditional spaces into innovative environments with lockers that add agility.

            DISCOVER SMART LOCKERS

            With Hollman’s Smart Lockers each locker can be configured to the needs of every working zone in your building with a variety of configurations, materials, and the security solution that allows you to assign temporary or mixed-used.