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Project Insights: The Green Bay Packers Lambeau Field Locker Room

The Green Bay Packers unveil Lambeau Field’s updated locker room with lockers by Hollman

Hollman is proud to highlight the newly completed Green Bay Packers locker room, a next-generation space that celebrates legacy, fosters unity, and meets the performance needs of elite athletes.

This installation was more than just a locker room upgrade. It was an opportunity to reinforce tradition, enhance day-to-day functionality, and create a centerpiece for both team and community pride.

The Packers envisioned a space as iconic and hardworking as the franchise itself — one that honored their storied tradition while offering the function and flexibility required by today’s NFL standards.

A key design priority was developing a dual-purpose locker that seamlessly serves both daily practice and game day needs. The challenge was to blend functionality with presentation, ensuring each locker offered the durability and organization required for everyday use while also delivering a polished, high-impact look suitable for game day and facility tours.

Equally important to the functionality of the space was ensuring that the locker room’s aesthetic aligned with the architectural language of the larger facility. Drawing direct inspiration from the iconic chrome Lombardi Trophy, the design incorporates subtle chrome accents that echo this central symbol of pride. From custom nameplates to carefully selected veneers, every detail was curated to create a tradition-rich environment that feels intentional and unified. By blending modern man-made materials with high-end natural finishes, the space strikes a balance between honoring the Packers’ deep-rooted legacy and celebrating their forward-looking vision for excellence.

The room’s radiused layout presented a unique design challenge, demanding exacting precision to ensure each locker aligned seamlessly along the curved architecture. This meticulous planning paid off in a space that feels both expansive and intentional. The wide, open floor plan was purposefully designed to encourage gathering, connection, and team camaraderie, creating an environment where players naturally come together. It’s a space that supports not just performance, but also the culture and unity that define the Green Bay Packers.

Additional Project Features:

  • 100 Player lockers and 123 staff lockers
  • White solid surface accents and powder-coated black metal framing
  • Shoulder pad storage
  • Dedicated boot drying system
  • Dedicated glove organization
  • Fully integrated LED lighting
  • Ojmar OCS Pro electronic lock
  • Custom LED display screens above each locker

Discover more of Hollman’s athletic solutions at Hollman.com

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Work Design Magazine: Celebrating and Supporting Employees at Indeed in Austin, TX

Featured in Work Design Magazine, Featuring Hollman Lockers

A recent feature in Work Design Magazine highlights Indeed’s new office, designed by Perkins & Will, with workspace lockers by Hollman.

“Perkins & Will helps employees excel in their environment at Indeed‘s new downtown Austin, Texas office space. Indeed’s new office in the heart of downtown Austin showcases a state-of-the-art, 10-floor workplace ecosystem equipped with vibrant activity-based work settings and distinct amenities, establishing Indeed’s global brand within the unique Austin context. As a big proponent of innovative and forward-thinking workplace environments, this will be Indeed’s prototype for other future offices globally.

Located in the namesake Indeed Tower, this dynamic office space is agile, versatile and resilient. Designed to promote Indeed’s mission to “help people get jobs”, the space empowers employees to go above and beyond for clients, fostering creativity and innovation at every turn. Indeed’s most important asset is their employees. As such, the space celebrates their achievements and nurtures their hard work through engaging amenities and respite spaces.

Project Details

The Indeed office is designed to empower employees to excel in serving their clients. Recognizing employees as its greatest asset, the space celebrates their contributions while providing amenities and areas for rest and rejuvenation.

The space features ten levels seamlessly blending work and play, connected by distinctive wayfinding strategies. A vibrant palette differentiates various room types, while potted plants and living walls introduce a biophilic element. Drawing inspiration from Austin, Texas’s landscapes, each area reflects its essence, encouraging a career journey filled with adventure.

Overall Project Results

Indeed places employee well-being at the forefront, with a design that minimizes the harmful effects of materials on human health while promoting active lifestyles. As a prototype for future global offices, the space sets performance standards and inspires a healthier, more equitable approach to work.”

Read the full Magazine feature: here

For press inquiries contact: marketing@hollman.com

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The Modern Locker Room: How Universities are Enhancing the Athlete Experience (and Beyond)

For many universities, the athletics program represents a prime source of revenue. To take advantage of this, they must be able to attract the best student athletes, along with their supporters. This has driven them to build out high-end athletics complexes designed to deliver top-tier experiences to not just the athletes, but also to their fellow students, friends, family, and sports fans.

As the war room of the sports world, the locker room is where athletes, coaches, and trainers gather to analyze past performance, strategize for the future, and of course, prepare for game day. Many will recall the collegiate locker room of yore as a dingy, dusty den of stinky socks and sweaty uniforms—but this is a thing of the past.

Today’s modern locker rooms are evolving into more luxurious accommodations that aim to address the needs and comfort of their occupants. To build team spirit, their bespoke designs showcase team branding, culture, core values, and history. For player well-being, they include things like ventilated lockers and moisture-resistant materials. And, their integrated tech tools help coaches and teams devise the tactics that will make them win. 

Digital signage is contributing to this VIP experience in a number of ways. As a central source of communications, it’s being used to:

  • View, study, and analyze past plays
  • Communicate strategies
  • Deliver live updates on game day
  • Showcase and celebrate the achievements of individual athletes and the entire team
  • Display game and practice schedules, directories, and other key info
  • Greet visiting teams with welcome messaging and digital name plates
  • Highlight outstanding achievements on a digital wall of fame

All of this is transforming the modern locker room into a hub of team building and motivation—a welcoming workplace that serves as a competitive advantage for universities; and for their athletes, helps to cultivate and nurture the winner’s mindset.

Colleges that use one set of locker rooms for multiple teams can leverage digital signage to deliver personalized, branded communications targeted at who will be using the space at any given time. For example, on Friday night the content may be football-focused, while on Sunday morning it may be all about soccer. This gives all student athletes the same VIP experience, and sends the message that they are respected as the pros that many of them will become in the not-so-distant future.

Outside of the locker room, colleges and universities are using digital signage to extend the fan experience beyond the game itself. For Michigan State University’s Frances Cleaves Family Center, Carousel Digital Signage collaborated with Red Dot Digital Media and BrightSign to create an interactive experience for friends and family of the Spartan basketball team. Dubbed the “Wall of Fame,” two 75-inch Newline touch displays let visitors access information on past and present Spartans. At the University of Massachusetts Football Performance Center, home of the Minutemen, a Carousel Digital Signage-powered interactive kiosk allows fans to look up player and coach bios, statistics, major player and team accomplishments—and even trivia on the bands and mascots that have supported the Minutemen throughout their history.

As universities continue to enhance the experience they offer to both athletes and fans, they’re increasingly relying on digital signage. With Carousel, these institutions can easily develop and distribute dynamic, branded, and targeted messaging for everyone who participates in collegiate sports activities. When done right, this helps to foster a winner’s mindset among everyone—and who doesn’t want to think like a winner?

Author: Carolyn Heinze

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        NBC DFW: Meet the man behind the North Texas company designing and building sports locker rooms of the future

        NBC 5’s Newy Scruggs introduces us to Travis Hollman, the CEO of Irving-based Hollman, Inc. The company designs and constructs custom locker rooms for major league teams and colleges around the country.

        NBC DFW: In the world of recruiting and sports free agency, accommodations and facilities can play a big part in one team standing out in comparison to another. 

        Take a peak inside the Hollman Athletic showroom with Newy Scruggs and see some iconic sports lockers like The University of Alabama, Texas Rangers, Clemson University, Duke University, and San Antonio Spurs.

        Watch the video interview here

        Source: NBC DFW Sports Connection

        For press inquiries contact: marketing@hollman.com

        Learn more about our storage solutions at Hollman.com

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        Project Insights: The Ohio State University Football Lockers

        New Football Lockers for these 2025 National Champions

        Fresh off their thrilling victory in the 2025 National Championship, The Ohio State University Football program has once again solidified its place at the pinnacle of collegiate athletics. With a legacy built on excellence both on and off the field, the Buckeyes have turned to Hollman to deliver state-of-the-art locker solutions that are built for champions.

        The 125 custom player lockers and additional 16 coaches lockers reflect Ohio State’s pride and legacy. Featuring innovative designs and unmatched attention to detail the lockers provide features specifically designed for the modern athlete.

        Each element of the lockers was thoughtfully designed to reflect Buckeye pride, starting with the prominent ‘O’ logo on the top lift-up door, a symbol synonymous with excellence. The attention to detail extends to the custom powder-coated hooks, each etched with the ‘O’ logo, blending functionality with the team’s iconic branding.

        Each locker is equipped with a chair-style seat featuring a reclining backrest and a roll-out ottoman, providing players with a comfortable place to kick back and relax when off the field. Additionally, the lockers include a custom storage rack for shoulder pads and helmets, complete with integrated vent slots for air flow and odor reduction to keep equipment fresh.

        By incorporating innovative features and iconic branding, the lockers create an environment where athletes can focus, prepare, and thrive—setting the stage for continued success and championship moments.

        Additional Locker Features:

        • Power charging station with 2 standard outlets and USB-A and USB-C charging ports
        • Interior LED Lighting
        • Stainless steel cup holder
        • Electric combination lock, ojmar OCS Pro
        • Name plate holder
        • Lebron & Nike back lit logos
        • Embroidered seat cushions
        • Acrylic logo on bottom grill

        For press inquiries contact: marketing@hollman.com

        Learn more about our storage solutions at Hollman.com

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        WFAA: Hanging Jerseys and Dreams: Hollman Inc’s., lockers shape college football glory in North Texas

        Featuring The Ohio State University’s Football Lockers

        WFAA: The road to the College Football Playoff (CFP) National Championship ends in Atlanta, but part of the journey began in an Irving warehouse for the Ohio State Buckeyes. 

        There, Hollman, Inc. designed and shipped custom lockers to Columbus to meet the team’s needs on and off the field. And if the Buckeyes win the big game next week — it will add to an impressive title streak where Hollman has seen clients turn into champions. 

        Over the years, Hollman, Inc. has earned a reputation for working with championship-caliber teams. The company’s custom lockers were installed for Alabama before their 2020 national title win and for the Texas Rangers before their recent World Series victory. Notably, the Chicago Cubs also received lockers from Hollman ahead of their historic World Series triumph.

        Read the full article, and watch the video interview here

        Author: Matt Howerton

        For press inquiries contact: marketing@hollman.com

        Learn more about our storage solutions at Hollman.com

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