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Project Insight: Equinox

Equinox has long been synonymous with luxury in the fitness industry, offering more than just state-of-the-art equipment and elite classes. A significant, yet often understated, component of this luxury experience is the locker room. Far from being mere changing areas, Equinox locker rooms are meticulously designed sanctuaries that enhance the overall member journey.​

A Design Philosophy Rooted in Wellness

Equinox’s commitment to holistic wellness is evident in the design of its locker rooms. These spaces are crafted to provide a seamless transition from the intensity of a workout to a state of relaxation and rejuvenation. The use of high-quality materials, ambient lighting, and thoughtful layouts contribute to an environment that feels more like a spa than a traditional gym locker room.​

This design approach extends beyond aesthetics; it’s about creating a space that supports mental and physical recovery. By offering a tranquil environment, Equinox ensures that members can unwind and recharge, reinforcing the brand’s dedication to comprehensive wellness.​ (Architectural Digest)

Thoughtful Locker Design for Every Member’s Needs

Equinox’s locker rooms aren’t just beautiful spaces — they’re also equipped with lockers that are designed for real life. Members will find a variety of locker models to suit their routines. Whether dropping by with just a purse or need space to hang a suit and work bag for after an intense morning session, there’s a locker to match your needs. The range of sizes ensures that every visit — whether quick or extended — is seamlessly supported.

Each locker is fitted with a Keyless1™ lock system, offering a sleek, modern user experience. These keyless locks are intuitive and easy to operate, allowing members to create their own code each time they use a locker — no physical key or fob required. And for those occasional moments when a code is forgotten, Equinox staff have access to master key functionality, allowing them to quickly assist and reset the locker without inconvenience. It’s a balance of high-end design and practical utility — a perfect reflection of the Equinox experience.

Enhancing Member Satisfaction and Retention

The locker room experience plays a pivotal role in member satisfaction. Equinox understands that the moments before and after a workout are crucial touchpoints in the member journey. By providing clean, comfortable, and well-appointed locker rooms, the brand adds value to the membership experience. (SELF+1Architectural Digest+1)

Members often cite the quality of locker room facilities as a factor in their continued loyalty to Equinox. The attention to detail—from the availability of fresh towels to the maintenance of pristine showers—contributes to a sense of being cared for, which in turn fosters long-term commitment to the brand.​

Reinforcing Brand Perception

Equinox’s locker rooms are more than functional spaces; they are a physical manifestation of the brand’s identity. The luxurious design and amenities reflect Equinox’s positioning as a premium lifestyle brand. By delivering an exceptional locker room experience, Equinox differentiates itself in a crowded market, appealing to consumers who value exclusivity and attention to detail.​

This strategic focus on the locker room experience underscores Equinox’s understanding that every aspect of the gym contributes to the overall perception of the brand. It’s not just about the workout; it’s about the entire journey, from arrival to departure.​

Learn more about Hollman’s Fitness Solutions

Visit our website at Hollman.com

Sources: Architectural Digest, SELF+1Architectural Digest+1

Discover Hollman Lockers

EXPLORE ESSENTIALS COLLECTION

The essentials collection consists of Hollman’s most popular configurations, models, and materials curated together to cut lead times, guaranteeing your lockers delivered between 4-6 weeks upon order approval.

    Hollman Workspace Lockers

    EXPLORE WORKSPACES

    When a workspace needs to put in overtime, Hollman leverages 40+ years of manufacturing expertise to transform traditional spaces into innovative environments with lockers that add agility.

      DISCOVER SMART LOCKERS

      With Hollman’s Smart Lockers each locker can be configured to the needs of every working zone in your building with a variety of configurations, materials, and the security solution that allows you to assign temporary or mixed-used.

        Metal Prices Are Up — Here’s Your Better Option: Metal vs. Laminate vs. Phenolic

        As global tariffs drive up the price of raw materials, many organizations are rethinking their locker material choices. Historically, metal has been the go-to option for locker rooms, athletic facilities, and commercial spaces—but with rising costs and long-term maintenance concerns, is it still the best investment?

        That’s why we’re breaking down your options with a clear comparison of Metal, Laminate, and Phenolic lockers—so you can make a smarter, more sustainable choice for your next project.

        Durability: Who Stands Stronger?

        • Metal: Prone to scratching, denting, and rust, metal lockers often don’t hold up well under heavy use or in moisture-rich environments.
        • Laminate: A much more resilient choice, laminate is resistant to scratches, dents, and rust—perfect for high-traffic areas.
        • Phenolic: The top performer in durability. Highly resistant to water, UV rays, and scratches, plus it’s anti-microbial, making it ideal for wellness, healthcare, and high-humidity environments.

        Winner: Phenolic (for superior durability in tough environments)
        Best Value: Laminate (great durability with cost-conscious appeal)

        Customization: Match Your Brand

        • Metal: Offers limited customization, often restricted to basic colors and finishes.
        • Laminate: Highly customizable with a vast selection of finishes, colors, and textures to suit any aesthetic or brand identity.
        • Phenolic: Equally highly customizable, with refined finishes and design versatility.

        Winner: Laminate & Phenolic (both allow you to elevate your space with design-driven options)

        Maintenance: Simplify Your Routine

        • Metal: Requires frequent maintenance, especially if exposed to wear or humidity.
        • Laminate: Low-maintenance and easy to clean—just wipe down to remove spills or smudges. Plus, individual doors or panels are easy to replace if needed.
        • Phenolic: The ultimate in low maintenance. Easiest to clean and care for, with minimal upkeep required over time.

        Winner: Phenolic (effortless maintenance = peace of mind)

        Cost: Long-Term Value Matters

        • Metal: While the initial price may be lower, costs add up quickly with repairs, replacements, and upkeep.
        • Laminate: A cost-effective choice that balances affordability and durability—especially smart for long-term use.
        • Phenolic: Comes at a higher initial investment, but pays off in durability and long-term savings.

        Best Budget Balance: Laminate
        Premium Investment: Phenolic

        Environmental Impact: Choose Sustainability

        • Metal: Least eco-friendly, with a higher environmental footprint in production and disposal.
        • Laminate: Made from pre-consumer recycled content, laminate lockers are a sustainable option without sacrificing performance.
        • Phenolic: Also eco-friendly, crafted with recycled materials to support greener building initiatives.

        Winner: Laminate & Phenolic (ideal for environmentally conscious projects)

        The Smarter Choice Starts Here

        With material prices on the rise and expectations for durability, design, and sustainability higher than ever, it’s time to explore locker solutions that work smarter, harder, and longer.

        Laminate and phenolic lockers offer the modern features today’s facilities demand—from lower maintenance and greater customization to a smaller environmental footprint and better long-term value.

        Whether you’re outfitting a training facility, employee break room, gym, or spa, Hollman’s laminate and phenolic solutions provide a future-ready alternative that elevates the user experience—and protects your investment.

        Ready to upgrade? Contact our team today

        Visit our website at Hollman.com

        Discover Hollman Lockers

        EXPLORE ESSENTIALS COLLECTION

        The essentials collection consists of Hollman’s most popular configurations, models, and materials curated together to cut lead times, guaranteeing your lockers delivered between 4-6 weeks upon order approval.

          Hollman Workspace Lockers

          EXPLORE WORKSPACES

          When a workspace needs to put in overtime, Hollman leverages 40+ years of manufacturing expertise to transform traditional spaces into innovative environments with lockers that add agility.

            DISCOVER SMART LOCKERS

            With Hollman’s Smart Lockers each locker can be configured to the needs of every working zone in your building with a variety of configurations, materials, and the security solution that allows you to assign temporary or mixed-used.

              Building a Sustainable Future Through Innovative Design

              Every Earth Day, we reflect on how we as individuals and organizations can work toward creating a better, more sustainable planet. But sustainability is not just a trend or an annual awareness campaign; it’s a commitment that shapes lifestyles, business practices, and design principles. For Hollman, sustainability has been at the heart of our operations since 1976, making them a key example of how businesses can integrate eco-friendly practices while creating innovative products.

              Sustainable design plays a vital role in shaping spaces that support both people and the planet. By prioritizing eco-friendly practices, architects, designers, and clients can contribute to building a greener, more sustainable future. Whether it’s a workspace, fitness center, or civic building, sustainable design delivers lasting benefits for both individuals and the environment.

              What is Sustainable Design?

              Sustainable design refers to creating, building, or enhancing products, buildings, and systems to reduce their environmental impact. It goes beyond just choosing recyclable materials; it encompasses the entire lifecycle of a product or structure. From sourcing to production to disposal, every step aims to minimize waste, conserve resources, and lower carbon footprints.

              Hollman operationalizes sustainable design by:

              • Using recycled materials in 10%-20% of their building materials.
              • Ensuring 50% of wood-based materials align with the Forest Stewardship Council® (FSC®) standards.
              • Leveraging low-emission adhesives, sealants, paints, and coatings to reduce indoor air pollution.

              Why Sustainability Matters in Architecture and Design

              Architects and designers have a unique opportunity to lead the way in sustainability. Buildings account for nearly 40% of global carbon emissions, yet innovative design can significantly reduce their environmental impact.

              Here’s why making sustainability a priority matters:

              • Environmental Impact: The choice of materials, chemicals, and energy solutions can drastically reduce a project’s carbon footprint, conserving crucial natural resources.
              • Economic Savings: Sustainable solutions like energy-efficient equipment and durable materials offer long-term cost benefits by lowering energy usage and reducing maintenance needs.
              • Health of Occupants: Low-emission products ensure improved indoor air quality, fostering a healthier work or recreational environment.
              • Regulatory Benefits: Certifications like LEED (Leadership in Energy and Environmental Design) help buildings meet compliance and attract eco-conscious tenants and customers.

              How Hollman Deliver Sustainable Solutions

              Sustainability works best when supported by consistent action. Hollman, for instance, leads by example through several impactful initiatives to green their operations and product designs:

              1. Certified Green Practices: Hollman’s FSC certification ensures responsible forestry management, meeting the gold standard for sustainable wood materials. Additionally, their Green Business Bureau’s Gold status signals significant progress in achieving environmental benchmarks.
              1. Prioritizing LEED Points: By offering materials like low-emission adhesives or recycled content, 80% of Hollman projects contribute to LEED points. This allows buildings to meet eco-conscious design standards and encourages green construction practices.
              1. Minimizing Waste During Production: Hollman actively tracks waste by tonnage and continually improves plant equipment to reduce unutilized materials. This focus on resource optimization prevents unnecessary resource depletion and landfill pollution.
              1. Energy Conservation: Hollman’s ongoing monitoring of energy use reflects their commitment to reducing energy consumption while pursuing process enhancements for long-term efficiency.

              The result? High-quality, earth-friendly solutions for locker systems, furniture, and architectural upgrades across fitness centers, workplaces, schools, and more.

              Steps Architects and Designers Can Take Toward Sustainability

              If you’re an architect or designer wondering how to integrate sustainability into your projects, here are clear steps you can follow:

              1. Design with Renewable or Recycled Materials: Use eco-certified materials like FSC-certified wood, recycled metal, or rapidly renewable resources like bamboo. Recycled materials not only conserve energy but also prevent waste from piling up in landfills.

              2. Focus on Energy Efficiency: Design with energy conservation in mind. Incorporate features such as energy-efficient lighting, smart HVAC systems, and proper insulation to lower the energy demand of the finished structure.

              3. Prioritize Low-Emission and Non-Toxic Options: Choosing low-VOC (Volatile Organic Compounds) adhesives, paints, and coatings can improve air quality inside buildings, ensuring healthier spaces for occupants.

              4. Optimize Natural Light: By taking advantage of natural light sources and passive cooling, you can reduce dependency on artificial lighting or air conditioning, lowering operational energy use.

              5. Support Local and Ethical Sourcing: Whenever possible, source materials from local suppliers to minimize transportation emissions. Choose suppliers who adhere to responsible practices aligned with sustainability goals.

              6. Utilize Technology and Data: Track the sustainability metrics of your materials and processes. Collaborate with manufacturers like Hollman, who provide detailed data to back up their sustainability claims.

              Make Sustainability Your Legacy

              Sustainability shapes the future we leave for generations to come. Architects, designers, and businesses have the power to drive change by adopting sustainable practices.

              This Earth Day, think about your next step toward sustainability. For inspiration, explore Hollman’s eco-friendly product lines and certifications focused on sustainable production. Together, we can create a greener future.

              Learn more at Hollman.com

              Discover Hollman Lockers

              SMART MATERIALS

              To enhance health and safety measures, we offer smart anti-microbial materials like Nanolam for your locker.  Check out our smart materials to learn more.

                EXPLORE FITNESS

                Hollman understands that fitness centers are more than a workout space, and thanks to health trends, customers demand for for their membership dollar. We’ve designed a wide range of gym’s locker rooms, creating inviting spaces for all members pre and post workot.

                  EXPLORE OUR GALLERY

                  Take a look at our portfolio to get inspired for your next project.

                    Work Design Magazine: Celebrating and Supporting Employees at Indeed in Austin, TX

                    Featured in Work Design Magazine, Featuring Hollman Lockers

                    A recent feature in Work Design Magazine highlights Indeed’s new office, designed by Perkins & Will, with workspace lockers by Hollman.

                    “Perkins & Will helps employees excel in their environment at Indeed‘s new downtown Austin, Texas office space. Indeed’s new office in the heart of downtown Austin showcases a state-of-the-art, 10-floor workplace ecosystem equipped with vibrant activity-based work settings and distinct amenities, establishing Indeed’s global brand within the unique Austin context. As a big proponent of innovative and forward-thinking workplace environments, this will be Indeed’s prototype for other future offices globally.

                    Located in the namesake Indeed Tower, this dynamic office space is agile, versatile and resilient. Designed to promote Indeed’s mission to “help people get jobs”, the space empowers employees to go above and beyond for clients, fostering creativity and innovation at every turn. Indeed’s most important asset is their employees. As such, the space celebrates their achievements and nurtures their hard work through engaging amenities and respite spaces.

                    Project Details

                    The Indeed office is designed to empower employees to excel in serving their clients. Recognizing employees as its greatest asset, the space celebrates their contributions while providing amenities and areas for rest and rejuvenation.

                    The space features ten levels seamlessly blending work and play, connected by distinctive wayfinding strategies. A vibrant palette differentiates various room types, while potted plants and living walls introduce a biophilic element. Drawing inspiration from Austin, Texas’s landscapes, each area reflects its essence, encouraging a career journey filled with adventure.

                    Overall Project Results

                    Indeed places employee well-being at the forefront, with a design that minimizes the harmful effects of materials on human health while promoting active lifestyles. As a prototype for future global offices, the space sets performance standards and inspires a healthier, more equitable approach to work.”

                    Read the full Magazine feature: here

                    For press inquiries contact: marketing@hollman.com

                    Learn more about our storage solutions at Hollman.com

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                    Finalists Announced: The Innovation Awards 2025

                    We are excited to announce that Travis Hollman, CEO of Hollman Inc. and Mespace, has been named a finalist for D Magazine’s CEO Innovation Award in the Start-Up Leader of the year category!

                    This prestigious recognition is part of the 2025 D CEO Innovation Awards, celebrating companies and trailblazers who are driving the future of innovation in North Texas. The program highlights leaders such as CEOs, CIOs, CTOs, and entrepreneurs who are making Dallas-Fort Worth a thriving hub of innovation.

                    Travis’s dedication and vision for transforming the workspace industry, with a focus on supporting neurodiverse employees, has earned him a well-deserved nomination for D Magazine’s Startup Leader of the Year.

                    The 2025 winners will be revealed later this month at an awards ceremony.

                    About MeSpace
                    MeSpace is a workspace design company that manufactures modern, customizable workstations to give organizations a competitive edge by enabling productivity and human potential. Created by CEO Travis Hollman, MeSpace was inspired by his personal struggles with dyslexia and his extensive experience in manufacturing and design. With a mission to help people like him succeed, MeSpace is a first-of-its-kind product developed by a neurodiverse leader for neurodiverse employees. MeSpace is a wholly owned subsidiary of Hollman, Inc. based in Dallas, Texas.

                    Learn more at www.mespacedesigns.com and follow the company on LinkedIn.

                    Finalist Announcement D Magazine: https://www.dmagazine.com/business-economy/2024/10/finalists-announced-the-innovation-awards-2025/

                    Hollman Spreads Holiday Cheer with Leukemia Texas Partnership

                    The Christmas spirit is in full swing at Hollman Inc.!

                    This year, as part of our annual tradition, the Hollman team proudly partnered with the Nonprofit Organization: Leukemia Texas to support and bring joy to families facing difficult times.

                    Leukemia Texas is an independent, nonprofit corporation that supports leukemia patients throughout the state of Texas with Patient Aid and Research through inclusive programs, partnerships and participation. The program currently serves hundreds of children and adults, per year, in the lone star state.

                    This holiday season, Hollman collaborated with Leukemia Texas to support four local families who each have a child that is undergoing leukemia treatment.  Our goal throughout this is to lift some of the burden from these families by ensuring they can focus on what matters most—each other—without worrying about the pressures of holiday shopping. This event is very special to Hollman’s heart as the entire company is given the opportunity to participate in gifting, wrapping, and delivery! 

                    In addition to these heartfelt gifts, the Hollman Family Foundation has generously donated $2,500 to each family, offering further support during this challenging time.

                    To learn more about Leukemia Texas or discover ways you can make a difference, visit: https://www.leukemiatexas.org/

                    Project Details

                    Explore Workspace

                    When a workspace needs to put in overtime, Hollman leverages 40+ years of manufacturing expertise to transform traditional spaces into innovative environments with lockers that add agility.

                      Discover Essentials

                      Hollman Lockers Essentials Collection has just made ordering lockers and benches a lot easier. The essentials collection consists of Hollman’s most popular configurations, models, and materials curated together to cut lead times, guaranteeing your lockers delivered between 4-6 weeks upon order approval.

                        Explore Fitness

                        Today’s fitness centers are more than workout spaces, thanks to health trends and customers who demand more for their membership dollars. We make the process of design and ordering easy, guaranteeing that everything arrives on time and within budget.