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Your Locker Room Can Be A Game Changer

In today’s competitive fitness industry, every square foot of your facility matters. While most attention goes to treadmills, weight-lifting areas, and training staff, there’s one space that holds untapped power: the locker room.

Set the Tone Before the First Rep

Before the workout even begins, your environment shapes a member’s mindset. The locker room is often the first and last impression your members have—more than a place to change, it’s where they pause, reset, and decide whether your brand delivers on its promise.

Beyond Utility—It’s a Brand Experience

Think of your locker room as an extension of your gym floor. It should reflect the same energy, aesthetic, and care as your main workout space. Whether you run a high-end boutique studio or a nationwide franchise, the locker room is where your brand has a chance to speak in subtle yet powerful ways.

  • Luxury touches like integrated lighting or tech-enabled lockers elevate the experience.
  • Clean, well-organized spaces signal professionalism and create a sense of trust & security.
  • Thoughtful layouts and locker variety—including tall units for hanging work clothes or gym bags—ensure every member has space that suits their needs.

These design elements aren’t just “nice to have”—they’re strategic advantages.

Impress. Retain. Grow.

Member retention doesn’t hinge on equipment alone—it’s about creating an experience worth repeating. A thoughtfully designed locker room:

  • Encourages longer stays and return visits
  • Enhances perceived value of your membership
  • Fosters word-of-mouth referrals and positive reviews
  • Supports diverse users, from early risers to lunchtime lifters and weekend yogis

In short, it helps turn a one-time guest into a loyal member.

A Smart Investment with Big Returns

With fitness spaces becoming more specialized and design-forward, the locker room is no longer a background player—it’s a key part of your member journey. Upgrading your locker room isn’t just a renovation—it’s a reinvestment in your brand.

Ready to Elevate Your Locker Room?

If you’re reimagining your space or building from scratch, don’t let the locker room be an afterthought. Make it a game changer.

At Hollman, we partner with fitness facilities of all sizes to design custom locker solutions that blend form, function, and member-focused design. Because when your space speaks for itself—your members listen.

Learn more about Hollman’s Fitness Solutions

Visit our website at Hollman.com

Discover Hollman Lockers

EXPLORE ESSENTIALS COLLECTION

The essentials collection consists of Hollman’s most popular configurations, models, and materials curated together to cut lead times, guaranteeing your lockers delivered between 4-6 weeks upon order approval.

    Hollman Workspace Lockers

    EXPLORE WORKSPACES

    When a workspace needs to put in overtime, Hollman leverages 40+ years of manufacturing expertise to transform traditional spaces into innovative environments with lockers that add agility.

      DISCOVER SMART LOCKERS

      With Hollman’s Smart Lockers each locker can be configured to the needs of every working zone in your building with a variety of configurations, materials, and the security solution that allows you to assign temporary or mixed-used.

        Project Insight: Equinox

        Equinox has long been synonymous with luxury in the fitness industry, offering more than just state-of-the-art equipment and elite classes. A significant, yet often understated, component of this luxury experience is the locker room. Far from being mere changing areas, Equinox locker rooms are meticulously designed sanctuaries that enhance the overall member journey.​

        A Design Philosophy Rooted in Wellness

        Equinox’s commitment to holistic wellness is evident in the design of its locker rooms. These spaces are crafted to provide a seamless transition from the intensity of a workout to a state of relaxation and rejuvenation. The use of high-quality materials, ambient lighting, and thoughtful layouts contribute to an environment that feels more like a spa than a traditional gym locker room.​

        This design approach extends beyond aesthetics; it’s about creating a space that supports mental and physical recovery. By offering a tranquil environment, Equinox ensures that members can unwind and recharge, reinforcing the brand’s dedication to comprehensive wellness.​ (Architectural Digest)

        Thoughtful Locker Design for Every Member’s Needs

        Equinox’s locker rooms aren’t just beautiful spaces — they’re also equipped with lockers that are designed for real life. Members will find a variety of locker models to suit their routines. Whether dropping by with just a purse or need space to hang a suit and work bag for after an intense morning session, there’s a locker to match your needs. The range of sizes ensures that every visit — whether quick or extended — is seamlessly supported.

        Each locker is fitted with a Keyless1™ lock system, offering a sleek, modern user experience. These keyless locks are intuitive and easy to operate, allowing members to create their own code each time they use a locker — no physical key or fob required. And for those occasional moments when a code is forgotten, Equinox staff have access to master key functionality, allowing them to quickly assist and reset the locker without inconvenience. It’s a balance of high-end design and practical utility — a perfect reflection of the Equinox experience.

        Enhancing Member Satisfaction and Retention

        The locker room experience plays a pivotal role in member satisfaction. Equinox understands that the moments before and after a workout are crucial touchpoints in the member journey. By providing clean, comfortable, and well-appointed locker rooms, the brand adds value to the membership experience. (SELF+1Architectural Digest+1)

        Members often cite the quality of locker room facilities as a factor in their continued loyalty to Equinox. The attention to detail—from the availability of fresh towels to the maintenance of pristine showers—contributes to a sense of being cared for, which in turn fosters long-term commitment to the brand.​

        Reinforcing Brand Perception

        Equinox’s locker rooms are more than functional spaces; they are a physical manifestation of the brand’s identity. The luxurious design and amenities reflect Equinox’s positioning as a premium lifestyle brand. By delivering an exceptional locker room experience, Equinox differentiates itself in a crowded market, appealing to consumers who value exclusivity and attention to detail.​

        This strategic focus on the locker room experience underscores Equinox’s understanding that every aspect of the gym contributes to the overall perception of the brand. It’s not just about the workout; it’s about the entire journey, from arrival to departure.​

        Learn more about Hollman’s Fitness Solutions

        Visit our website at Hollman.com

        Sources: Architectural Digest, SELF+1Architectural Digest+1

        Discover Hollman Lockers

        EXPLORE ESSENTIALS COLLECTION

        The essentials collection consists of Hollman’s most popular configurations, models, and materials curated together to cut lead times, guaranteeing your lockers delivered between 4-6 weeks upon order approval.

          Hollman Workspace Lockers

          EXPLORE WORKSPACES

          When a workspace needs to put in overtime, Hollman leverages 40+ years of manufacturing expertise to transform traditional spaces into innovative environments with lockers that add agility.

            DISCOVER SMART LOCKERS

            With Hollman’s Smart Lockers each locker can be configured to the needs of every working zone in your building with a variety of configurations, materials, and the security solution that allows you to assign temporary or mixed-used.

              Meet Hollman Lockers at HFA 2025

              Health & Fitness Association | Las Vegas, Nevada

              Join Hollman at HFA 2025! Schedule a meeting or drop by Booth #3047

              The HFA 2025 Show (formerly IHRSA) serves a community of health and fitness professionals from around the world. The event offers the opportunity to gain insights and inspiration from industry leaders, forge valuable connections, and acquire the tools and resources needed to take your business or career to the next level. As the premier trade show for the fitness industry, this event brings together hundreds of exhibitors under one roof, showcasing the future of health and fitness.

              The fitness industry has experienced significant growth in recent years, driven by innovation and evolving consumer demands. Staying ahead of emerging fitness trends and creating a holistic gym experience is essential to meeting the evolving expectations of today’s fitness customers. Visit us at booth #3047 to discover durable solutions tailored to the unique needs of your space, blending functionality and aesthetics to elevate your gym atmosphere.

              Visit our website at Hollman.com

              Discover Hollman Lockers

              EXPLORE ESSENTIALS COLLECTION

              The essentials collection consists of Hollman’s most popular configurations, models, and materials curated together to cut lead times, guaranteeing your lockers delivered between 4-6 weeks upon order approval.

                Hollman Workspace Lockers

                EXPLORE WORKSPACES

                When a workspace needs to put in overtime, Hollman leverages 40+ years of manufacturing expertise to transform traditional spaces into innovative environments with lockers that add agility.

                  DISCOVER SMART LOCKERS

                  With Hollman’s Smart Lockers each locker can be configured to the needs of every working zone in your building with a variety of configurations, materials, and the security solution that allows you to assign temporary or mixed-used.

                    Going Green with Hollman, Inc.

                    Hollman’s materials and colors that support Earth Day 2022

                    At Hollman, we are mindful of how our business operations impact the environment, so we find it essential to partner with companies that mirror our environmental initiatives.

                    We source locally to reduce emissions and ensure our products support sustainable designs and contribute to global health. We believe transparency is the best policy, and we are proud to say the following materials at Hollman are considered sustainable: 

                    As we continue to support going green, check out our Environmental Certifications here. Below are a few projects that best showcase our sustainable products.

                    ASML in Chandler, AZ with Textured Laminate in Blonde Cedar
                    Los Angeles Athletic Club in Los Angeles, CA with Laminate in Rustic Heather
                    Capital One in Toronto, CA with Laminate in Verde Maquis
                    Clayton Health and Fitness in Clayton, GA with Textured Laminate in Silver Driftwood

                    At Hollman, we believe it is our corporate responsibility to provide economically safe products, minimalizing negative environmental impacts. If you are curious about how we can best support your company’s green initiatives, reach out to our consultants to learn more.

                    Project Details

                    Explore Workspace

                    When a workspace needs to put in overtime, Hollman leverages 40+ years of manufacturing expertise to transform traditional spaces into innovative environments with lockers that add agility.

                      Discover Essentials

                      Hollman Lockers Essentials Collection has just made ordering lockers and benches a lot easier. The essentials collection consists of Hollman’s most popular configurations, models, and materials curated together to cut lead times, guaranteeing your lockers delivered between 4-6 weeks upon order approval.

                        Explore Fitness

                        Today’s fitness centers are more than workout spaces, thanks to health trends and customers who demand more for their membership dollars. We make the process of design and ordering easy, guaranteeing that everything arrives on time and within budget.

                          Project Insights: Google 5 Cambridge Center Workspace Fitness Lockers

                          Google’s new workspace fitness lockers, provided by Hollman Lockers

                          INTRODUCTION

                          Google wanted to expand their Cambridge Center office space to accommodate for their exponential employee growth. Google provides many different types of workspaces to best suit their 1,500+ employees. With the endless possibilities of workspaces to choose from, Google has not forgotten about their employees’ health. Google provides an on-site gym for their employees to use. Google’s design team partnered with Hollman to provide the best quality workspace fitness lockers for their employees.

                          “Google opened its first office in Cambridge back in 2003, and fifteen years later, we’ve grown to over 1,500 employees, working on major projects like Search, Android, Cloud, YouTube, Google Play, Research, Ads and more,” says Google Cambridge site lead Brian Cusack. “This new space will provide room for future growth and further unites our commitment to the Cambridge community. We’re proud to call this city home and will continue to support its vibrant nonprofit and growing business community.”

                          CHALLENGE

                          The designers of Google’s Cambridge location integrated Google culture with Boston culture to create a one-of-a-kind office. According to NELSON, the goal was to create a campus that was a “truly Boston/Cambridge space, with specific nods to both.” For this reason, Google wanted to continue this theme in the locker rooms.

                          SOLUTION + BENEFITS

                          Hollman provided a combination of models for Google’s fitness lockers. Such as double-tier model b, triple-tier model c, and four-tier model d lockers. Some come with an integrated bench. The lockers are 14W x 18D x 80H. Underneath the integrated bench, there are open cubbies for additional storage. The cubbies are 14W x 18D x 14H.

                          Additionally, they chose a combination of smooth and textured laminates to finish the lockers. Wilsonart Fawn Cypress, a textured laminate, was custom-ordered for this project. The smooth laminate used to break up the Fawn Cypress is by Abet Laminati.

                          Finally, the team chose the Keyless360 in satin-nickel from Keyless Co. Most importantly, this lock doesn’t require any keys. Instead, the Keyless360 allows the user to select a combination made up of a number and a letter.

                          RESULTS

                          Together with Hollman Workspace Lockers‘ help, Google provided their employees with enough space to store their belongings while they hit the gym. Hollman produced over 100 lockers for this space. Additionally, the lockers fit the overall office’s theme by adding a pop of color to stand out.

                          Project Breakdown

                          LOCATION: Cambridge, MA
                          MATERIAL: Laminate – Wilsonart Fawn Cypress + Abet Laminati 1809SEI, 437SEI, 856SEI, 850SEI
                          FEATURES: Multi-colored laminate open cubbies + integrated bench

                          SOURCES: BusinessInsider, Boston Real Estate Times

                          Project Details

                          Explore Workspace

                          When a workspace needs to put in overtime, Hollman leverages 40+ years of manufacturing expertise to transform traditional spaces into innovative environments with lockers that add agility.

                            Discover Laminate

                            Our laminate lockers expertly blend form and function, so you get superior craftsmanship with trending colors and surfaces that convey quality — and help you stick to your budget.

                              Keyless360

                              With Keyless360, the user only has to remember the self-selected 1 letter 1 number combination. The need to memorize or manage long combinations is completely eliminated.