Discover Equinox, the ultimate, upscale fitness facility with Hollman Fitness Lockers
San Franciscans will be able to see why Equinox takes top-billing as an upscale fitness and high performance lifestyle leader, when the company opens its 4th Northern California location today. The club is conveniently located on Union Street in the heart of the Cow Hollow neighborhood, in the landmarked Metro Theater built in 1929.
“There has been a huge demand for innovative, upscale fitness facilities in areas that are under-served,” says John Klein, SVP of Real Estate for Equinox. “We are particularly excited about this location’s adaptive re-use of the historic Metro Theater, which continues our tradition of developing locally inspired clubs within iconic properties.” Their first bay area location, Equinox Pine Street, occupies the former Pacific Stock Exchange. Klein continues, “For more than six years, we worked with the City Planning Department and local historic preservationists to transform this landmark into a welcome addition to the community.”
“Along with the award winning firm AvroKo, the Equinox design team worked to preserve a number of the original Art Deco elements of the historical building, including a restored “Metro” theater marquee and two grand Anthony Heinsbergenmurals which flank the new fitness floor,” says Aaron Richter, Equinox VP of Design. “A member lounge inspired by the theater’s history serves as the heart of the club, while a two story Group Fitness studio now occupies the former main stage.”
Equinox operates 66 upscale, full-service clubs in New York, Chicago, Los Angeles, San Francisco, Miami, Boston, Dallas and Washington, DC, as well as international locations in London and Toronto. The company offers an integrated selection of Equinox-branded programs, services and products, including strength and cardio training, studio classes, personal training, spa services and products, apparel and food/juice bars. Since its inception in 1991, Equinox has developed a lifestyle brand that represents service, value, quality, expertise, innovation, attention to detail, market leadership and results.
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