Travis Hollman, CEO of Irving, Texas-based Hollman Inc., is often the person teams hire. His company has helped to design and construct locker rooms for 24 sports teams across the four major U.S. sports leagues, including the NFL’s New Orleans Saints, the NBA’s Dallas Mavericks, and Major League Baseball’s Chicago Cubs.
“In the search for a competitive advantage, top college and pro sports teams are spending more money than ever on futuristic locker rooms outfitted with the latest storage, training and medical technology.”
As revenue has risen for professional and college franchises, spending on locker rooms has followed. Hollman said teams spend anywhere from $5,000 to $12,000 on individual locker units, and several million dollars for an entire facility. Texas A&M spent roughly $18 million to overhaul its men’s football locker room in 2014 – Hollman’s largest project to date.
The lockers themselves have evolved from traditional metal boxes of decades past to state-of-the-art hubs with facial recognition technology, LED screens that outline daily training regimens, bacteria-resistant surfaces, ventilated storage boxes for drying sweaty gear, refrigerated drink holders and personal safes for players, among many other amenities. Hollman said the units are tailored to a team’s needs and allow coaching and training staffs to guide players.