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Athletics

March Madness Ready: A Peak Inside Basketball Locker Rooms

As the excitement of March Madness takes over, we’re taking a closer look at a space that plays a crucial role in every team’s success—the locker room. Modern basketball locker rooms are designed to inspire, motivate, enhance performance, and build team camaraderie. These spaces are just as vital as the court itself, fostering a winning mindset and strengthening team unity.

Basketball players rely on their footwear for performance, and modern locker room designs reflect this by incorporating specialized shoe storage solutions. Unlike other sports where shoulder pads or gloves are stored in basic compartments, basketball lockers often feature dedicated shelving and display areas for sneakers. These built-in displays not only keep shoes organized and easily accessible but also highlight the growing culture of sneaker appreciation in basketball. Many high-end locker rooms include ventilated compartments to help with airflow and odor control, ensuring that players’ gear stays fresh.

Another standout feature in basketball locker rooms is the incorporation of branding, which reinforces team identity and school pride. From custom graphics to personalized player spaces, branding elements create a professional and inspiring atmosphere. A great example is the University of Michigan’s basketball locker room, where the iconic Jumpman (Jordan Brand) logo is prominently displayed. This not only highlights the team’s connection to one of basketball’s most legendary figures but also enhances recruiting appeal and solidifies the program’s elite status.

Branding isn’t the only way basketball locker rooms create a sleek and professional look—design innovations also play a key role. One feature that enhances both cleanliness and visual appeal is the use of pocket doors that conceal lockers when closed. These sliding doors help maintain a polished, clutter-free environment, keeping gear and personal items neatly tucked away. Not only does this contribute to a cleaner aesthetic, but it also allows for a dramatic reveal effect, turning the locker room into a high-impact display when the doors are open.

Hollman’s Essentials Collection offers a locker model tailored to meet the functional needs of basketball players: the Elevate+, designed for efficient gear storage, features multiple shelves and recessed contemporary doors, ensuring a clean and organized appearance.

Ultimately, a well-designed basketball locker room is more than just a storage space—it’s a hub for motivation, preparation, and team bonding. Logos, color schemes, and illuminated displays don’t just add visual appeal; they transform the locker room into a statement of excellence, reinforcing team pride and making it clear that players are part of something bigger than just the game. From custom branding and innovative storage to sleek, functional design, these spaces shape a team’s culture and mindset. As the intensity of March Madness builds, the value of a top-tier locker room becomes undeniable—it’s where pre-game rituals fuel confidence, halftime adjustments spark comebacks, and championship dreams take shape.

Learn more about Hollman’s Athletic Solutions

Visit our website at Hollman.com

Discover Hollman Lockers

EXPLORE ESSENTIALS COLLECTION

The essentials collection consists of Hollman’s most popular configurations, models, and materials curated together to cut lead times, guaranteeing your lockers delivered between 4-6 weeks upon order approval.

    Hollman Workspace Lockers

    EXPLORE WORKSPACES

    When a workspace needs to put in overtime, Hollman leverages 40+ years of manufacturing expertise to transform traditional spaces into innovative environments with lockers that add agility.

      DISCOVER SMART LOCKERS

      With Hollman’s Smart Lockers each locker can be configured to the needs of every working zone in your building with a variety of configurations, materials, and the security solution that allows you to assign temporary or mixed-used.

        March 3, 2025 Tagged With: Athletics, basketball, hollman lockers, locker room, lockers, march madness, Sports

        The Modern Locker Room: How Universities are Enhancing the Athlete Experience (and Beyond)

        For many universities, the athletics program represents a prime source of revenue. To take advantage of this, they must be able to attract the best student athletes, along with their supporters. This has driven them to build out high-end athletics complexes designed to deliver top-tier experiences to not just the athletes, but also to their fellow students, friends, family, and sports fans.

        As the war room of the sports world, the locker room is where athletes, coaches, and trainers gather to analyze past performance, strategize for the future, and of course, prepare for game day. Many will recall the collegiate locker room of yore as a dingy, dusty den of stinky socks and sweaty uniforms—but this is a thing of the past.

        Today’s modern locker rooms are evolving into more luxurious accommodations that aim to address the needs and comfort of their occupants. To build team spirit, their bespoke designs showcase team branding, culture, core values, and history. For player well-being, they include things like ventilated lockers and moisture-resistant materials. And, their integrated tech tools help coaches and teams devise the tactics that will make them win. 

        Digital signage is contributing to this VIP experience in a number of ways. As a central source of communications, it’s being used to:

        • View, study, and analyze past plays
        • Communicate strategies
        • Deliver live updates on game day
        • Showcase and celebrate the achievements of individual athletes and the entire team
        • Display game and practice schedules, directories, and other key info
        • Greet visiting teams with welcome messaging and digital name plates
        • Highlight outstanding achievements on a digital wall of fame

        All of this is transforming the modern locker room into a hub of team building and motivation—a welcoming workplace that serves as a competitive advantage for universities; and for their athletes, helps to cultivate and nurture the winner’s mindset.

        Colleges that use one set of locker rooms for multiple teams can leverage digital signage to deliver personalized, branded communications targeted at who will be using the space at any given time. For example, on Friday night the content may be football-focused, while on Sunday morning it may be all about soccer. This gives all student athletes the same VIP experience, and sends the message that they are respected as the pros that many of them will become in the not-so-distant future.

        Outside of the locker room, colleges and universities are using digital signage to extend the fan experience beyond the game itself. For Michigan State University’s Frances Cleaves Family Center, Carousel Digital Signage collaborated with Red Dot Digital Media and BrightSign to create an interactive experience for friends and family of the Spartan basketball team. Dubbed the “Wall of Fame,” two 75-inch Newline touch displays let visitors access information on past and present Spartans. At the University of Massachusetts Football Performance Center, home of the Minutemen, a Carousel Digital Signage-powered interactive kiosk allows fans to look up player and coach bios, statistics, major player and team accomplishments—and even trivia on the bands and mascots that have supported the Minutemen throughout their history.

        As universities continue to enhance the experience they offer to both athletes and fans, they’re increasingly relying on digital signage. With Carousel, these institutions can easily develop and distribute dynamic, branded, and targeted messaging for everyone who participates in collegiate sports activities. When done right, this helps to foster a winner’s mindset among everyone—and who doesn’t want to think like a winner?

        Author: Carolyn Heinze

        Visit our website at Hollman.com

        Discover Hollman Lockers

        EXPLORE ESSENTIALS COLLECTION

        The essentials collection consists of Hollman’s most popular configurations, models, and materials curated together to cut lead times, guaranteeing your lockers delivered between 4-6 weeks upon order approval.

          Hollman Workspace Lockers

          EXPLORE WORKSPACES

          When a workspace needs to put in overtime, Hollman leverages 40+ years of manufacturing expertise to transform traditional spaces into innovative environments with lockers that add agility.

            DISCOVER SMART LOCKERS

            With Hollman’s Smart Lockers each locker can be configured to the needs of every working zone in your building with a variety of configurations, materials, and the security solution that allows you to assign temporary or mixed-used.

              February 25, 2025 Tagged With: Athletics, Hollman inc, hollman lockers, locker room, lockers, Sports

              NBC DFW: Meet the man behind the North Texas company designing and building sports locker rooms of the future

              NBC 5’s Newy Scruggs introduces us to Travis Hollman, the CEO of Irving-based Hollman, Inc. The company designs and constructs custom locker rooms for major league teams and colleges around the country.

              NBC DFW: In the world of recruiting and sports free agency, accommodations and facilities can play a big part in one team standing out in comparison to another. 

              Take a peak inside the Hollman Athletic showroom with Newy Scruggs and see some iconic sports lockers like The University of Alabama, Texas Rangers, Clemson University, Duke University, and San Antonio Spurs.

              Watch the video interview here

              Source: NBC DFW Sports Connection

              For press inquiries contact: marketing@hollman.com

              Learn more about our storage solutions at Hollman.com

              RELATED ARTICLES:

              Your Locker Room Can Be A Game Changer

              June 23, 2025

              PR Newswire: Los Angeles Rams and Hollman Lockers Team Up to Refurbish Locker Rooms at Lahainaluna High School

              June 19, 2025

              Island News: Lahainaluna High gets Locker Room Upgrade from Los Angeles Rams

              June 19, 2025

              January 21, 2025 Tagged With: athletic, Athletics, Football, Hollman inc, hollman lockers, locker room, lockers, media, ohio state

              Project Insights: The Ohio State University Football Lockers

              New Football Lockers for these 2025 National Champions

              Fresh off their thrilling victory in the 2025 National Championship, The Ohio State University Football program has once again solidified its place at the pinnacle of collegiate athletics. With a legacy built on excellence both on and off the field, the Buckeyes have turned to Hollman to deliver state-of-the-art locker solutions that are built for champions.

              The 125 custom player lockers and additional 16 coaches lockers reflect Ohio State’s pride and legacy. Featuring innovative designs and unmatched attention to detail the lockers provide features specifically designed for the modern athlete.

              Each element of the lockers was thoughtfully designed to reflect Buckeye pride, starting with the prominent ‘O’ logo on the top lift-up door, a symbol synonymous with excellence. The attention to detail extends to the custom powder-coated hooks, each etched with the ‘O’ logo, blending functionality with the team’s iconic branding.

              Each locker is equipped with a chair-style seat featuring a reclining backrest and a roll-out ottoman, providing players with a comfortable place to kick back and relax when off the field. Additionally, the lockers include a custom storage rack for shoulder pads and helmets, complete with integrated vent slots for air flow and odor reduction to keep equipment fresh.

              By incorporating innovative features and iconic branding, the lockers create an environment where athletes can focus, prepare, and thrive—setting the stage for continued success and championship moments.

              Additional Locker Features:

              • Power charging station with 2 standard outlets and USB-A and USB-C charging ports
              • Interior LED Lighting
              • Stainless steel cup holder
              • Electric combination lock, ojmar OCS Pro
              • Name plate holder
              • Lebron & Nike back lit logos
              • Embroidered seat cushions
              • Acrylic logo on bottom grill

              For press inquiries contact: marketing@hollman.com

              Learn more about our storage solutions at Hollman.com

              RELATED ARTICLES:

              Your Locker Room Can Be A Game Changer

              June 23, 2025

              PR Newswire: Los Angeles Rams and Hollman Lockers Team Up to Refurbish Locker Rooms at Lahainaluna High School

              June 19, 2025

              Island News: Lahainaluna High gets Locker Room Upgrade from Los Angeles Rams

              June 19, 2025

              January 21, 2025 Tagged With: athletic, Athletics, Football, football lockers, Hollman inc, hollman lockers, locker room, lockers, media

              WFAA: Hanging Jerseys and Dreams: Hollman Inc’s., lockers shape college football glory in North Texas

              Featuring The Ohio State University’s Football Lockers

              WFAA: The road to the College Football Playoff (CFP) National Championship ends in Atlanta, but part of the journey began in an Irving warehouse for the Ohio State Buckeyes. 

              There, Hollman, Inc. designed and shipped custom lockers to Columbus to meet the team’s needs on and off the field. And if the Buckeyes win the big game next week — it will add to an impressive title streak where Hollman has seen clients turn into champions. 

              Over the years, Hollman, Inc. has earned a reputation for working with championship-caliber teams. The company’s custom lockers were installed for Alabama before their 2020 national title win and for the Texas Rangers before their recent World Series victory. Notably, the Chicago Cubs also received lockers from Hollman ahead of their historic World Series triumph.

              Read the full article, and watch the video interview here

              Author: Matt Howerton

              For press inquiries contact: marketing@hollman.com

              Learn more about our storage solutions at Hollman.com

              RELATED ARTICLES:

              Your Locker Room Can Be A Game Changer

              June 23, 2025

              PR Newswire: Los Angeles Rams and Hollman Lockers Team Up to Refurbish Locker Rooms at Lahainaluna High School

              June 19, 2025

              Island News: Lahainaluna High gets Locker Room Upgrade from Los Angeles Rams

              June 19, 2025

              January 20, 2025 Tagged With: athletic, Athletics, Football, Hollman inc, hollman lockers, locker room, lockers, media, ohio state

              Project Insight: Southern Methodist University Football Locker Room

              SMU Mustangs New Football Locker Room Upgrade

              SMU Football is taking things to the next level with the unveiling of their brand new locker room. The cutting edge facility showcases the perfect blend of innovative design & practical functionality. Designed to enhance the player experience and foster team spirit, the new space has the SMU Mustangs ready for the 2024 football season.

              The upgraded locker room features 126 personalized lockers designed to support players off the field. Each 48-inch wide locker offers ample space for both storage and lounging. Hidden compartments provide secure storage for special equipment, keeping personal player belongings out of sight and the space staying clean.

              The new lockers include a top compartment which accommodates both shoulder and spider pads, with proper airflow ventilation to keep gear fresh, as well as an additional powder coated black boot dryer for players to air out cleats in between going on and off the field. Other features include a wireless charger, additional outlet, lift up cushion, large cup holder, and more.

              The lockers feature an inlaid acrylic logo on the back panel, providing a sleek, flush appearance. This design is complemented by custom accent stitching on the marine-grade vinyl cushions, highlighting SMU branding.

              Other Locker features include:

              • Ojmar OCS pro
              • Wireless phone charger
              • Boot dryer
              • Recessed shelving
              • Stainless steel cup holder
              • Routed ventilation for airflow

              Source: SMU Unveils brand new state-of-the-art football locker room

              For press inquiries contact: marketing@hollman.com

              Learn more about our storage solutions at Hollman.com

              RELATED ARTICLES:

              Your Locker Room Can Be A Game Changer

              June 23, 2025

              PR Newswire: Los Angeles Rams and Hollman Lockers Team Up to Refurbish Locker Rooms at Lahainaluna High School

              June 19, 2025

              Island News: Lahainaluna High gets Locker Room Upgrade from Los Angeles Rams

              June 19, 2025

              November 27, 2024 Tagged With: athletic, Athletics, Football, football lockers, Hollman inc, hollman lockers, locker room, lockers, media, SMU

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              About

              Founded in 1976, Hollman, Inc. is the industry leader in locker design and solutions.  We have manufactured more than ten million lockers for high-profile organizations, including the NFL, NBA, MLB, NHL, major American golf courses, corporate centers, country clubs, fitness studios and gyms, college campuses, museums, and hospitals. Our lockers are built to inspire teamwork, collaboration, innovation, and trust among the users.